The m-learning revolution part 1: Learning on the go

• 2 min read

Mobile LearningMobile devices are proliferating around the world: more people are using mobile devices for more things – and there seems to be no end in sight to this trend. The advent of this mobile phenomenon is changing enterprises worldwide, encompassing all sizes of businesses, industries and all sectors of the economy.

While not all enterprises are taking advantage of mobile technologies to the same degree, one of the current key uses for mobile devices is for learning, especially job-related learning. The worldwide market for mobile learning products and services reached $5.3bn in 2012. The five-year compound annual growth rate (CAGR) is 18.2% and revenues are set to more than double to $12.2bn by 2017.

Some numbers to consider: did you know..?

  • 40% of the overall workforce is now mobile and 90% of American workers use their own smartphones for work
  • The number of app downloads grew 80% worldwide in 2013
  • Companies are adopting mobile solutions as part of their first steps with learning technologies
  • The worldwide market for mobile learning products and services reached $5.3bn in 2012 and the five-year compound annual growth rate is 18.2%
  • Blended learning strategies encompass a wide variety of delivery methodologies, including m-learning

Whilst m-learning isn’t synonymous with e-learning, users must be understood in order to build a successful learning strategy, and learning developers need to take both ‘tech-savvy’ and ‘less-tech-savvy’ potential audiences into account when developing m-learning materials.

The bottom line is that building m-learning programs is all about better enabling learning.

In an upcoming m-learning report, to be released by next week, we outline some of the ways to create a blended learning strategy that encompasses a wide variety of delivery methodologies – including m-learning.


Click here to download the “Learning on the go: tips and trends in m-learning”.

I will be following up on this blog post with a series on m-learning “the m-learning revolution” in coming weeks

~ @rgogos