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How Docebo helps FreshBooks continue its impressive market growth

• 2 min read

We have just released a case study with the cloud-based accounting software producer, FreshBooks. FreshBooks is designed exclusively for service-based small business owners, with paying customers in 120 countries and 10 million users.

The need

FreshBooks is a fast growing company with a young workforce mainly consisting of ‘Generation Ys’ who are looking to develop their business-related knowledge and skills across the board. With its high growth the company is bringing in a lot of people – and wants to develop and retain that talent.

Freshbooks needed a tool that would be a central repository in order to raise their young workforce’s awareness of the talent development initiatives the company had for them. They wanted a tool that would standardize things, track the learning and development (L&D) materials that FreshBookers use, and produce reports on this.

“Thankfully, the Docebo LMS is helping us to optimize our employee engagement. So, while the Docebo LMS is helping us to meet this internal need it’s also helping FreshBooks to achieve its strategic goals.”

Ritva Nosov, Senior Manager, Talent Development, at FreshBooks

elearning case study: Docebo & FreshBooks

The results

The LMS soon met one of FreshBooks’ key business needs in that its presence has raised awareness among the company’s workers of the L&D materials that are available to them.

“There was an immediate turnaround – and that helped build and cement a genuine relationship. That made a huge difference for us – as well as discovering what we could get for our investment in terms of the LMS features that met our needs.”

Ritva Nosov, Senior Manager, Talent Development, at FreshBooks

There are now more people volunteering to do some of the learning events on offer because it’s easier to organize through the Docebo LMS than it was before – thanks to the standardization that the system has brought about.