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Enable Ecommerce Subscriptions to Boost Training Sales with an LMS

• 2 min read

Open a recurring revenue stream by selling training via subscriptions in Docebo 7.0

Have you ever considered turning your learning management system into a revenue centre? Companies who create training content can do so by selling training with their LMS – i.e., making training content available for purchase to individuals and organizations to create a primary or complementary stream of revenue.

The Benefits of Selling Training

In addition to opening up new streams of revenue, selling training also provides a number of other business benefits. It can help increase brand awareness, allow you to get more value from your training content, and, of course, help prove ROI on your LMS.

Hi-tech companies often sell training to their partners and customers, which helps improve customer retention and reduce churn. Professional membership associations can also sell training to increase the value they provide to members. Appian, a Docebo customer, was able to create a complementary stream of revenue and provide additional value to their customers by selling training – read more about how they did it here.

Selling Training with Docebo 7.0

In our latest release, Docebo 7.0, you can now bundle your courses and sell training using a subscription model.

Selling content via subscriptions can help supercharge your revenue from training sales. Similar to the concept of a SaaS (software-as-a-service) business, this type of business model is successful because it opens a recurring revenue stream (as opposed to a one-time sale).

Within the Docebo LMS, your partners and customers can manage their own offerings and catalogs while you keep control of your own content. Your storefront, course catalog, and course bundles can all be set up using Docebo’s ecommerce apps and integrations – you can find instructions for how to manage the ecommerce app and start selling training here.

Start your free trial of Docebo 7.0 and start selling your training content today!