LEARNING STRATEGY OVERVIEW
Amnesty has been conducting human rights education (HRE) for more than 2 decades. Through its HRE Global programme, in 2017, Amnesty reached more than 1 million people from more than 200 countries across the world. Multiple HRE approaches, including online learning, blended learning, offline training, and developing trainers, are used in both formal and non-formal learning.
Through HRE, Amnesty aims at creating a world where people know their rights and are empowered to claim them. Online learning is a significant strategic enabler for different HRE approaches for Amnesty. The organization adopted Docebo in September 2017 to give it the flexibility it needed to build various online courses and training pathways, in different languages, via multiple delivery methods.
CUSTOMER CHALLENGE
Amnesty is aware of the potential of online learning to reach its goal: building communities of people across the world, who know their rights and can claim them.
Amnesty needed a flexible platform, available in different languages to build different kinds of online and blended learning experiences to ensure free access to HRE for people across the globe.
SOLUTION
The Docebo platform is intuitive and enables Amnesty to build different courses for various audiences easily. Docebo Learn (LMS) gives Amnesty’s users different tools and interactivity within courses. It was also able to build the interface and user experience in a way that produced positive feedback from learners. Amnesty started with a pilot in the Middle East & North Africa region which proved very successful. Since then, Amnesty is now looking at ways to roll the Academy out in other parts of the world.
Today, The Amnesty Human Rights Academy currently delivers more than 30 courses to 45,000 learners in English, Arabic, Spanish, French, Russian and German. One specific recurring challenge Amnesty faced was to offer the same course in different languages. Amnesty was able to overcome this issue with its recent Introduction to Human Rights course, which is available in English, Spanish, Arabic and Russian and will be implemented in Portuguese, Turkish, Czech, Ukrainian, and Korean by the end of 2018.
Additionally, Amnesty is committed to monitoring and evaluating progress and impact. The platform ensured a smooth process for this where they are able to pull out relevant user and course data. The platform also ensures Amnesty met the requirements of GDPR, the vast European Union data privacy legislation introduced in May 2018.
RESULTS
Docebo has been one of the flagship approaches to reach the HRE goals. Since partnering with Docebo in 2017, Amnesty has welcomed more than 45,000 users to the platform, with positive levels of engagement among all courses. The Academy is attracting a majority of learners in Middle East and North Africa MENA with higher numbers in North Africa so far.
It also reaches new audiences in countries with no Amnesty presence like Egypt, Libya, Palestine, Saudi Arabia, Syria, Yemen and Columbia.It is also important to note that the Academy platform ‘success’ indicators extend beyond registration or completion rates, with a total of 18,032 hours of learning so far, and more than 2,500 forum discussions.
