La-Z-Boy
How Docebo helped La-Z-Boy increase learning engagement by 179%
La-Z-Boy was founded in 1926. In the nearly one hundred years since, the company has become one of the world’s leading furniture manufacturers, with over 10,000 employees worldwide. Amy Salm is the Director of Product Knowledge at La-Z-Boy, where she selects, creates, and develops e-learning training programs. She has worked in the field of interior design and furniture sales for over 40 years, with almost 25 years of experience at La-Z-Boy, and is quoted throughout this case study.
+85%
YoY increase in completions on platform
+179%
YoY increase in active users on platform
The Challenge
Finding a new e-learning platform that could handle their global business
When Amy took over as La-Z-Boy’s Director of Product Knowledge Education four years ago, she consistently heard negative feedback about the learning management system (LMS) that was being used at the time. The platform was over fifteen years old. Basic necessary functions would often crash or stall, frustrating both account administrators and LMS platform users.
La-Z-Boy employees and proprietary partners had lost faith in the platform. In her research, Amy discovered that some organizations had begun using other learning platforms and creating their own courses. These homegrown courses sometimes had messages that contradicted the La-Z-Boy brand, damaging the company’s branding efforts worldwide.
La-Z-Boy needed a solution that would deliver courses seamlessly to their entire worldwide network to make sure all selling associates delivered the same message and customer experience, every time.
“When you’re a global company like ours with a long and successful history, you cannot use a platform that’s broken. You cannot move forward with standards and innovation if you are living in the past.”
Amy Salm
Director of Product Knowledge, La-Z-Boy
The Solution
A complete learning suite with thousands of e-learning courses to choose from
La-Z-Boy switched to Docebo Learning Suite to offer virtual lessons to thousands of employees around the world.
Now, Amy can use Docebo to create courses about La-Z-Boy’s products that fit the brand’s messaging. When a customer comes in with a specific question, La-Z-Boy selling associates can navigate to a relevant course and immediately find the answer for the customer before they leave the store.
With the exception of product courses, Amy doesn’t have to spend any time creating courses. Instead, with the assistance of the Docebo Content Marketplace, Amy can choose from over 80,000 ready-made courses. Topics range from sales and management to interior design and customer service.
Each quarter, Amy swaps out courses so that La-Z-Boy sales associates always have something fresh and new to learn.
“Having access to the marketplace allows us to change courses so that our LMS users aren’t seeing the same programs over and over. If they get bored, they’ll log out. And they’ll miss courses that are exciting and informative, and that could enhance their selling capability.”
Amy Salm
Director of Product Knowledge, La-Z-Boy
The Results
179% more active LMS users year over year (YOY)
Now that La-Z-Boy is using Docebo Learning Suite and Docebo Content, the company has seen the number of active learners using their LMS increase by 179% in the last year. The number of completions on the platform has also increased by 85%.
La-Z-Boy no longer needs to be concerned with partners creating their own material or turning to other sources for relevant course material. Their employees and proprietary partners have regained faith in La-Z-Boy’s ability to deliver quality content, Amy says.
Finally, having such an extensive catalog of courses available has helped sales associates get better at their job, which means more sales, both for them and for La-Z-Boy.
“Thanks to Docebo, our associates can start on a Tuesday, and by the weekend they’re trained and ready to be on the selling floor.”
Amy Salm
Director of Product Knowledge, La-Z-Boy
Retail impact
Learning that shows up on the selling floor
La-Z-Boy connects learning directly to selling-floor readiness. Selling associates can quickly find relevant product training and answer a customer’s question before they leave the store, supporting consistent product knowledge and brand messaging across La-Z-Boy’s global retail network and proprietary partner locations. New associates can start on a Tuesday and be ready for the selling floor by the weekend.
That connection between training and readiness is measurable. La-Z-Boy saw an 85% year-over-year increase in course completions and a 179% increase in active learners on the platform, replacing a legacy system that had crashed and stalled for over 15 years and lost the confidence of employees and partners. A better-trained, more confident selling floor supports stronger selling performance for associates and for La-Z-Boy.
Infrastructure spotlight
Powered by AWS
Docebo’s platform is deployed on AWS with global infrastructure supporting La-Z-Boy’s retail operations across worldwide locations and multiple time zones. This deployment is architected to meet the scale, performance, and security demands of a global retail workforce of 10,000+ employees.
Docebo is an AWS ISV Accelerate member, ACE-integrated, co-sell enabled, and prioritized in AWS Marketplace. That foundation supports the retail outcomes that matter most for La-Z-Boy’s global store network: consistent product knowledge, frontline readiness for new associates, and a reliable customer experience in every location.
AWS services in use
| AWS service | Function |
|---|---|
| Amazon EC2 | Compute resources |
| Amazon S3 | Secure content storage |
| Amazon RDS | Database management |
| AWS IAM | Identity and access control |
| AWS KMS | Encryption key management |
| Amazon CloudFront | Global content delivery across worldwide retail operations |
Docebo’s broader platform is also built for database resilience and content discovery at scale: Amazon RDS with Multi-AZ availability and read replicas, Amazon Aurora for database scaling, and Amazon OpenSearch for search and discovery. These are platform-level capabilities rather than confirmed specifics of La-Z-Boy’s individual deployment.
The deployment uses a multi-region architecture to ensure fast, reliable content delivery to selling associates in every market. Amazon CloudFront distributes course content across La-Z-Boy’s global footprint, minimizing latency for learners regardless of location. The platform auto-scales to support 10,000+ concurrent users.
The platform runs active-active across multiple Availability Zones, with cross-region disaster recovery through a paired failover region. Docebo supports customer-selectable hosting across regions including Dublin, Frankfurt, London, Northern Virginia, Sydney, Mumbai, and Canada, each with a regional DR pairing. Standard disaster-recovery targets are a 36-hour Recovery Time Objective (RTO) and an 8-hour Recovery Point Objective (RPO).
All data is encrypted at rest using AWS KMS and in transit using TLS 1.2+, with automated backups and disaster recovery built in.
Infrastructure changes ship through an automated, repeatable delivery model. Terraform and OpenTofu manage the environment, and GitLab CI/CD pipelines handle deployment. Docebo has also undergone AWS’s Foundational Technical Review process as part of its AWS Partner engagement.
This program aligns with Docebo’s Store Operations & Associate Enablement competency category within the AWS Retail Competency framework.
For selling associates, this architecture has one job: put product knowledge on the floor the moment a customer asks for it. Through Docebo Content Marketplace, Amy draws from more than 80,000 ready-made courses across sales, management, interior design, and customer service, and refreshes the mix quarterly so associates across every store and partner location always have something current to learn from.
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