Learning A-Z: Using Blended Learning for Sales Success
Since implementing the University of LAZ for onboarding new Field Account Executives, Inside Account Executives, and Inside Account Specialists; Learning A-Z witnessed growth in knowledge retention, renewed excitement for learning and establishing a mentor/coaching program to enable new hires with product and industry knowledge.
Learning A-Z is an education technology company dedicated to expanding literacy for children by providing thoughtfully-designed supplemental resources for the classroom. To effectively deliver best-fit solutions for students and educators, Learning A-Z relies on a well-trained and motivated global sales team. Many new hires in these teams don’t have an education background, so it’s the job of the training team, in partnership with sales management, to equip them with the knowledge to understand potential customers’ needs and where Learning A-Z’s products can help. The success of the sales onboarding program has now seen the project expand into other departments.
“Once the word started to spread about this new program, other departments wanted to be a part of it, and asked, 'How can I create new courses for the sales team?’, ‘Can we create onboarding programs for the marketing department?’ So adoption spread throughout our entire organization.”
Natealine Judie, Director of Operations and Training, Learning A-ZLearning A-Z