{"id":819,"date":"2023-11-20T19:03:55","date_gmt":"2023-11-20T19:03:55","guid":{"rendered":"urn:uuid:d0006a15-0975-4bbd-b6b4-f9590ef34871"},"modified":"2026-01-09T20:54:24","modified_gmt":"2026-01-09T20:54:24","slug":"la-verite-surprenante-sur-leducation-des-clients","status":"publish","type":"post","link":"https:\/\/www.docebo.com\/fr\/learning-network\/blog\/la-verite-surprenante-sur-leducation-des-clients\/","title":{"rendered":"La surprenante v\u00e9rit\u00e9 sur l\u2019\u00e9ducation des clients"},"content":{"rendered":"<div class=\"wp-block-group alignfull template template-with-background template-single-post has-case-study-pink-on-light-gradient-background has-background is-layout-flow wp-block-group-is-layout-flow\"><header class=\"wp-block-group section section--hero-internal hero-internal is-layout-constrained wp-block-group-is-layout-constrained\"><h1 style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);\" class=\"has-text-align-center wp-block-post-title has-display-font-size\">La surprenante v\u00e9rit\u00e9 sur l\u2019\u00e9ducation des clients<\/h1>\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group post-author-meta-inner has-border-color has-white-background-color has-background is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-42afb0bf wp-block-group-is-layout-flex\" style=\"border-color:#e1dbd2;border-width:1px;border-top-left-radius:var(--wp--preset--border-radius--md);border-top-right-radius:var(--wp--preset--border-radius--md);border-bottom-left-radius:var(--wp--preset--border-radius--md);border-bottom-right-radius:var(--wp--preset--border-radius--md);margin-right:auto;margin-left:auto;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--50)\"><div class=\"wp-block-post-author-name\">Giorgio Barone<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default wp-container-content-c1d130ea\"\/>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-right:0\">Derni\u00e8re mise \u00e0 jour<\/p>\n\n\n<div class=\"wp-block-post-date__modified-date wp-block-post-date\"><time datetime=\"2026-01-09T20:54:24+00:00\">janvier 9, 2026<\/time><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default wp-container-content-c1d130ea\"\/>\n\n\n<div class=\"wp-block-post-time-to-read\">2\u20133 minutes<\/div><\/div>\n<\/div>\n<\/header><div class=\"wp-block-group section section-post-content is-layout-constrained wp-block-group-is-layout-constrained\"><article class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-67eca248 wp-block-group-is-layout-flex\"><aside class=\"wp-block-group toc-sidebar-sticky toc-sidebar-group wp-container-content-2f62e668 is-layout-constrained wp-container-core-group-is-layout-a283ad8c wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"in-this-story\">Table des mati\u00e8res<\/h2>\n<nav aria-label=\"Table des mati\u00e8res\" class=\"wp-block-table-of-contents\"><ol><li><a class=\"wp-block-table-of-contents__entry\" href=\"https:\/\/www.docebo.com\/fr\/learning-network\/blog\/la-verite-surprenante-sur-leducation-des-clients\/#conclusion\">Conclusion<\/a><\/li><\/ol><\/nav>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.docebo.com\/fr\/explorez-la-plateforme\/\">explorez la plateforme<\/a><\/div>\n<\/div>\n<\/aside><div class=\"wp-block-group main-content wp-container-content-9cfa9a5a is-layout-constrained wp-block-group-is-layout-constrained\"><p class=\"wp-block-paragraph\">L\u2019\u00e9ducation des clients explose en popularit\u00e9\u00a0: le nombre d\u2019organisations qui forment des publics externes a presque tripl\u00e9 depuis\u00a02020.<\/p><p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.docebo.com\/tachyon\/2023\/11\/chart-5_FR.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-197616\" src=\"https:\/\/www.docebo.com\/tachyon\/2023\/11\/chart-5_FR.png\" alt=\"\" width=\"1140\" height=\"385\" data-recalc-dims=\"1\"><\/a> Et pour cause : cela g\u00e9n\u00e8re de gros r\u00e9sultats.<\/p><p class=\"wp-block-paragraph\">Gros comment\u00a0? Plus de 6\u00a0% de revenus en plus et une am\u00e9lioration de la fid\u00e9lisation des clients de 7\u00a0%. Seulement gr\u00e2ce \u00e0 l\u2019\u00e9ducation des clients.<\/p><p class=\"wp-block-paragraph\">Est-ce que ces chiffres vous \u00e9tonnent\u00a0? Ils ne devraient pas.<\/p><p class=\"wp-block-paragraph\">Si les clients apprennent avec vous, il seront plus susceptibles d\u2019\u00eatre tr\u00e8s engag\u00e9s, plus fid\u00e8les et d\u2019avoir des d\u00e9penses moyennes plus \u00e9lev\u00e9es.<\/p><p class=\"wp-block-paragraph\">Bien s\u00fbr, les moyennes peuvent parfois sembler curieuses. La v\u00e9rit\u00e9 absolue est d\u2019autant <b>plus<\/b> surprenante.<\/p><p class=\"wp-block-paragraph\"><b>En r\u00e9sum\u00e9\u00a0: <\/b>L\u2019\u00e9ducation des clients est presque toujours un investissement intelligent. 9\u00a0organisations sur\u00a010 voient un retour positif. Mais pour les organisations avec des programmes de premier ordre, l\u2019\u00e9ducation des clients n\u2019est pas seulement intelligente\u00a0: elle rel\u00e8ve du g\u00e9nie.<\/p><p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.docebo.com\/tachyon\/2023\/11\/chart-6_FR.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-197595\" src=\"https:\/\/www.docebo.com\/tachyon\/2023\/11\/chart-6_FR.png\" alt=\"\" width=\"1140\" height=\"645\" data-recalc-dims=\"1\"><\/a><br>\n<i>Le quintile sup\u00e9rieur des programmes d\u2019\u00e9ducation des clients obtient 300\u00a0% de meilleurs r\u00e9sultats, mais ne d\u00e9pense que 9\u00a0% de plus. <\/i><i>[Source\u00a0: <\/i><a href=\"https:\/\/www.intellum.com\/reports\/forrester-report\"><i>Forrester Consulting<\/i><\/a><i>]<\/i><\/p><p class=\"wp-block-paragraph\">Il y a un autre fait surprenant\u00a0: tr\u00e8s peu d\u2019organisations forment tous leurs clients (ou la plupart d\u2019entre eux). Cela augmenterait encore ces chiffres.<\/p><p class=\"wp-block-paragraph\">Alors, quel est le secret\u00a0? Il y a diff\u00e9rentes mani\u00e8res d\u2019y parvenir\u00a0:<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"wp-block-paragraph\"><b>\u00c9laborez une strat\u00e9gie. <\/b>Les organisations \u00e0 succ\u00e8s sont beaucoup plus susceptibles d\u2019avoir une strat\u00e9gie formalis\u00e9e et la capacit\u00e9 de mesurer son efficacit\u00e9 avec des donn\u00e9es. Il n\u2019y a pas de place pour l\u2019improvisation.<b><br>\n<\/b><b><br>\n<\/b><b>Faites passer votre public en premier. <\/b>N\u2019orientez pas <i>vos<\/i> efforts commerciaux sur les revenus et l\u2019adoption de produits. Au lieu de cela, concentrez-vous sur vos clients en travaillant \u00e0 am\u00e9liorer leur satisfaction, leur fid\u00e9lisation et leur engagement apr\u00e8s-vente.<\/p><p class=\"wp-block-paragraph\">Cr\u00e9ez un contenu adapt\u00e9 \u00e0 votre public. Diviser un cours de 30\u00a0minutes en six modules de 5\u00a0minutes augmentera consid\u00e9rablement l\u2019engagement. Vos clients appr\u00e9cieront la bri\u00e8vet\u00e9 et auront l\u2019impression que vous respectez leur temps.<\/p><p class=\"wp-block-paragraph\"><b>Offrez une valeur r\u00e9elle.<\/b> Les organisations \u00e0 succ\u00e8s sont deux fois plus susceptibles d\u2019offrir des programmes de certification. Ce type de programmes apporte de la valeur aux clients, en les aidant \u00e0 cr\u00e9er leur propre marque et \u00e0 d\u00e9velopper leurs comp\u00e9tences. <\/p><p class=\"wp-block-paragraph\"><b>Ne faites pas cavalier seul. <\/b>Les organisations dot\u00e9es de programmes d\u2019\u00e9ducation des clients de premier plan collaborent en grande partie avec des partenaires tiers et des agences, souvent pour l\u2019\u00e9laboration de leur contenu.<\/p><\/blockquote><h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2><p class=\"wp-block-paragraph\">L\u2019\u00e9ducation des clients est un \u00e9l\u00e9ment indispensable pour la croissance de votre organisation. M\u00eame un programme d\u2019\u00e9ducation interm\u00e9diaire peut g\u00e9n\u00e9rer des rendements impressionnants en termes de revenus et de renouvellements de la part des clients. De plus, si une organisation est pr\u00eate \u00e0 vraiment se concentrer sur la cr\u00e9ation d\u2019un programme de premier plan orient\u00e9 sur le client, elle obtiendra des r\u00e9sultats vraiment incroyables, sans pratiquement aucune augmentation des co\u00fbts.<\/p><p class=\"wp-block-paragraph\">Des r\u00e9sultats \u00e9tonnants g\u00e9n\u00e9r\u00e9s par des d\u00e9penses mineures. La question ne se pose plus.<\/p><p class=\"wp-block-paragraph\">Vous voulez aller plus loin\u00a0? <a href=\"https:\/\/www.docebo.com\/fr\/wrike\/\" target=\"_blank\" rel=\"noopener\">D\u00e9couvrez comment Wrike a utilis\u00e9 l\u2019\u00e9ducation des clients pour gagner du temps et augmenter ses revenus avec Docebo.<\/a><\/p><p class=\"wp-block-paragraph\">\u00a0<\/p><\/div><\/article><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Table des mati\u00e8res L\u2019\u00e9ducation des clients explose en popularit\u00e9\u00a0: le nombre d\u2019organisations qui forment des publics externes a presque tripl\u00e9 depuis\u00a02020. Et pour cause : cela g\u00e9n\u00e8re de gros r\u00e9sultats. Gros comment\u00a0? Plus de 6\u00a0% de revenus en plus et une am\u00e9lioration de la fid\u00e9lisation des clients de 7\u00a0%. Seulement gr\u00e2ce \u00e0 l\u2019\u00e9ducation des clients. Est-ce que ces chiffres vous \u00e9tonnent\u00a0? Ils ne devraient pas. Si les clients apprennent avec vous, il seront plus susceptibles d\u2019\u00eatre tr\u00e8s engag\u00e9s, plus fid\u00e8les et d\u2019avoir des d\u00e9penses moyennes plus \u00e9lev\u00e9es. Bien s\u00fbr, les moyennes peuvent parfois sembler curieuses. La v\u00e9rit\u00e9 absolue est d\u2019autant plus [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"alternate_url":"","alternate_url_open_new_tab":false,"_crdt_document":"","_trash_the_other_posts":false,"guest":[],"editor_notices":[],"footnotes":""},"categories":[133,1],"tags":[140],"class_list":["post-819","post","type-post","status-publish","format-standard","hentry","category-learning-culture-magazine","category-uncategorized","tag-customer-training"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La surprenante v\u00e9rit\u00e9 sur l\u2019\u00e9ducation des clients<\/title>\n<meta name=\"description\" content=\"Obtenez les statistiques et les meilleures pratiques derri\u00e8re une \u00e9ducation des clients r\u00e9ussie, y compris l\u2019importance de la 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