According to recent regional research studies, the highest E-Learning growth rate is in Asia at 17.3% on yearly basis. This infographics show the hottest Asian market trends, players and forecasts.
Market Analysis by Amol Shinde, Docebo Solution Consultant – India
While the aggregated global growth rate of E-Learning is 7.6%, several regions have significantly higher growth rates. According to recent regional research studies, the highest growth rate is in Asia at 17.3%, followed by Eastern Europe at 16.9%, Africa at 15.2%, and Latin America at 14.6% respectively.
What drives the market? Clear lines of development characterize every aspect and the view is absolutely diversified. Looking at Asia on a whole projects related to literacy development in rural areas funded by the government is one of the major drivers for the introduction of E-Learning.
Indian E-Learning Market
If we take a specific focus on Indian Market, the E-learning industry was valued at INR 18.41 trillion in 2010 – 2011. Increasing Internet penetration, low cost existing coverage and rising demand are expected to help this market develop strongly in the near future. According to the Ken Research Group report, “India’s E-Learning Market Outlook to FY’2018 – Increasing Technology Adoption to Drive Future Growth”, the market is estimated to grow at a Compound Annual Growth Rate (CAGR) of 17.4% over the period FY2013-FY’2018.
The key driving factors for this market are increasing government initiatives to promote E-Learning, increasing adoption of technology, the shortage of quality education, convenience and affordability factors to list a few.
Talent Management, Contents and Mobile
With an increased rate of adoption of E-Learning to facilitate talent management in corporations, the demand of custom E-Learning content and technology will increase, thereby increasing the overall growth of India’s E-Learning market in the future.
In addition to technology adoption the Indian E-Learning content market is expected to grow at a CAGR of 18.4% from FY’2014-FY’2018. The strong government initiatives pushing student enrolments in higher education and distance learning will keep propelling the market expansion at an ever-increasing rate. The rapid adoption of mobile technology is going to play a major role in the way the entire digital experience is valued and consumed. The mobile ecosystem – devices, carriers, app markets, etc. – has become the fastest-growing industry ever seen.
The increased sales numbers suggest the growth story of smart phones in India and that more people are using mobile devices than computers to access the Internet. Unlike a PC or even a laptop, this is an education opportunity they take with them wherever they go. Hence learning on the go will be the next thing to watch out for and platforms like Docebo’s, which fully supports mobile access, will continue to perform as market leaders.
Ref: Ken Research Report
*The sources used for the construction of quantitative data of the market are : Ambient Insight 2012 ASTD.org