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How Docebo’s Content Marketplace Boosts Learner Autonomy With Top-Notch Content From The Industry’s Top Providers

• 5 min read

Docebo’s Content Marketplace is a great way to complement your in-house learning content with top-notch courses from the industry’s top providers.

As a Learning and Development administrator, you always want to be sure you’re delivering the best possible learning content to your learners, while affording them the freedom to pursue knowledge that satisfies their own interests.

You likely know well that establishing learning plans is a great way for managers or admins to follow the progress of individual learners, while giving the learner him or herself insight into their Learning and Development progress. Even better, using the right learning technology gives learners a way to contribute to the process and become active participants in the development and planning of their learning paths by contributing courses they find interesting on their own, whether they’re directly related to an existing skill or may support the development of a new one.

This is among the many reasons why it’s in an administrator’s best interest to have access to as much content as they possibly can, including those from various high-quality external content providers. On the learner side, having access to externally produced courses within their learning platform affords to the opportunity to browse, search and select courses that reflect their personal and professional interests, within needing their Learning and Development admin to assign them.

That’s why Docebo developed its Content Marketplace, a tool within the Docebo learning platform that gives admins and their learners access to business and professional development courses from a number of external content providers, including OpenSesame, LinkedIn Learning and Skilla.

As a core feature that is enabled by default, the Content Marketplace makes it easier than ever before to amplify learner autonomy, accelerate the deployment of training materials and reduce time spent on administrative functions to produce better and more immersive learning experiences, which are all key functions of successful L&D programs.

Meanwhile, connecting your learning platform with global learning content providers allows learners to expand upon their skill set and collect knowledge from industry experts – on demand. The Content Marketplace places off-the-shelf learning content at your learners’ fingertips, eliminating the administrative barriers that can make it difficult to efficiently deliver high-quality e-learning content, and satisfies a number of uses cases, including internal training, professional development, and talent retention, and compliance training.

For more information on pushing learning objects from the Content Marketplace into courses, check out this article in Docebo’s Knowledge Base.

Disclaimer: It is strictly prohibited to resell content from third-party vendors in Docebo.

Docebo Content Marketplace Content Providers (as of Oct. 2018 )

LinkedIn Learning
Access a catalogue of more than 12,000 best-in-class courses, with up to 40 new ones added every week. Encourage learner autonomy by allowing them to pick and choose courses relative to their needs and interests, which can be inserted into personal e-learning “playlists”. Administrators can also select learning materials and distribute them to their learners upon purchase of a LinkedIn subscription.

OpenSesame is an online content provider that resells courses developed by third-party companies. With more than 20,000 on-demand courses from some of the world’s leading e-learning content publishers, OpenSesame allows administrators to select learning materials and distribute them to their learners within Docebo via the Content Marketplace, while learners can access learning materials via courses and learning plans assigned to them by their learning administrators.

Skilla is a regional online content provider that offers thousands of video courses (mostly in Italian) on software, creative, and business skills. This course catalogue is made up of short videos or “content pills,” that encourage learners to choose courses that match personal and professional interests or access learning materials from a course catalogue and specific courses assigned by their learning administrator. From there, learners can organize their courses into personal playlists based on different topics.

Making The Case For Sourcing Content From Third-Party Providers in Docebo’s Content Marketplace

More and more organizations are turning to external content providers to source at least a portion of their learning materials. In fact, more than three-quarters (77%) of companies use third-party providers for learning content, according to Brandon Hall Group research. Seventy per cent of those companies use anywhere between one to five providers. Makes sense, considering producing learning content not only requires a massive effort from the L&D team, which may be small and overworked, but also because content generally makes up a significant chunk of the overall L&D budget. Brandon Hall Group concludes that the average company spends about 20% of its L&D budget on content, with 17% of that group spending at 50% or more on content.

Among the many drivers for outsourcing content, Brandon Hall Group suggests the following four are the most important, which are more related to a lack of in-house resources than they are about reducing costs:

Staffing capacity: Almost two-thirds (61%) of companies say a lack of internal resource to develop content is a significant driver in their decision to use external providers.

Lack of in-house capabilities: In many cases, headcount isn’t high enough to manage the content development needs required for the organization. Some organizations say they simply don’t have the internal talent required to create content that’s of the quality expected to reach learning goals. More than half (52%) in the Brandon Hall Group study says a lack of instructional design and technical expertise is a significant driver behind their efforts to outsource content development.

Faster development times: Third-party content providers get content into learning programs faster, which is a key driver for half of the companies to use external providers.

Access to innovation: More than a third of companies in Brandon Hall Group’s Content Development Outsourcing Study recognize that much of the innovation around learning content resides within providers dedicated to creating it.

With the Docebo Learning Platform, it’s easy for L&D admins to create learning plans for individual users, organizational chart branches or different groups of employees, while giving learners access to top-notch externally-produced learning content directly within their Docebo platform. Take your learning content to new levels with Docebo’s Content Marketplace.