E-learning in retail: brings value to brand and people

• 2 min read

Service quality, client retention and brand awareness: these are the 3 challenges that retail, fashion and telco companies will need to overcome. In a market where competitors are becoming more and more aggressive, shops need to be able to capture new clients and be up to date with emerging styles and trends.

The client relationship is a central element for modern retail stores, both online and off. To achieve high company revenues it is important to keep in mind the founding values of the company and the brand value. The success of a store is based on a clear strategy, explicit policies and procedures, and a well-established training culture.

The spread of retail stores in locations far from the original headquarters (together with the possibility of a different management team for each shop) turn the challenge of maintaining a coherent individual buyer experience into a vital issue. Brand value should not be diluted during the process of creating a broader and more widespread sales network.
Training all employees in retail, including managers, becomes a key element for your brand’s success.

According to a recent research conducted in Europe, in order to achieve a high quality standard, companies must invest in 3 main areas: Communication, Training and Information Technologies

Training, seen as a solid base for human resources development, is a fundamental investment to create an effective sales force.
E-learning, as an alternative or integration to classroom training, is a key investment for organizations willing to achieve high education standards in a short time frame and without great expense.

E-learning allows people to study from anywhere and frees users from time constraints; it can reach in real time all global branches of a store – clearly classroom training would not be feasible in this case.
It’s not a coincidence that Solo Affitti, leader in Italian real estate with many franchises, has chosen e-learning as the main training tool for its network.

Solo Affitti- Training Challenge

Quick growth in a few years with multiple franchises. The geographical spread of points of sale all over the country, without any particular concentration. The need for quick and efficient training for the whole network on insurance, with attendance mandatory in order to achieve qualification.
Because of these challenges, a new way of conceiving training was required for Solo Affitti’s network – training used to be conducted exclusively in classrooms or in hotel rooms, too far for many participants. Training 2.0 required an innovation that could allow both franchiser and franchisees to interact without any expense, without any travel effort and with a high learning outcome.

SaaS and Cloud: considerations

While classroom training costs are too high for small and middle enterprises, online training is convenient for any kind of organization.
The current economic situation, along with budget cuts, means you need to reduce training costs by eliminating travel expenses and therefore cost per student. The adoption of a SaaS Learning Management System  is the first choice for small and medium enterprises, but also for large enterprises which are increasingly choosing SaaS.

We’ll be posting more about this topic in the upcoming weeks so please look out for our future posts on retail and LMS!


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