RESOURCES: 5 Top Reasons Why Organizations Switch LMS
Emily: Welcome back to the Learning Elevated podcast – brought to you by Docebo – the show where we help you elevate your learning efforts and move up in the world of enterprise learning and development.
Shelby: Guiding you on your journey up the tower will be your elevator operators, myself Shelby Schaefer and my co-host Emily Dukes
Emily: Shelby?? Where’s Rob?
Shelby: We’re giving him a break, but don’t worry – he’ll be back. As for Floor 19, Welcome to the Penthouse Suite! We’ve got a very special episode today with some pretty powerful Women in tech.
Emily: You got that right! But before we get into that, let’s talk a bit about who YOU are. Let’s give a big grand Learning Elevated Welcome to Shelby, a core leader within our product marketing team here at Docebo. With several years of experience leading product marketing in large organizations and startups, Shelby brought her expertise to Docebo in January of this year. Naturally, she hit the ground running while spearheading our new product launch, Docebo Shape, while supporting the Docebo Learning Suite Launch.
Ahh, now I can see where this is going.
Shelby: You got it! This podcast takeover is brought to you by the Docebo Learning Suite. We’re going to talk to you a bit about what this means for our customers, what challenges we solved in learning and so much more. Before we jump into that, let’s talk about this eLearning Industry article 5 Top Reasons Why Organizations Switch LMS .. which you can also find linked to this episode on www.docebo.com/podcast.
Emily: Oh yes, good call. This article is actually something that I love to revisit because of course, if we’re making these new products to support or “elevate” learning, we want to make sure we understand what typically doesn’t work for organizations.
Emily: talks about her favourite part in that article – 3. Buy to grow, 4. Data isn’t good enough to support bus. initiatives
Shelby: Actually, Emily that’s exactly what we’re talking about today. We’ve created some products that benefit every step of the learning journey. Our AI-powered Docebo Learning Suite is here to help organization find their learning “suite” spot. This includes
Docebo Shape – where you can create e-learning content in minutes (not hours),
Docebo Content to unlock the industry’s best e-learning content
We can’t forget our bread and butter Docebo Learn LMS where you can host all of your incredible content, tests, videos and more….
and of course Docebo Learning Impact, where you can measure the impact learning is making on your organization.
Emily: I think it’s time we hear from the experts themselves. Ladies and gentlemen, I have the absolute pleasure of introducing you to two innovation leaders in our Sales and Customer Experience team. Today, we’ll hear from Lee Fridman our Account Executive and Ashley Jordan, Manager of Customer Experience for the Enterprise Segment NA.
Lee is a passionate L&D tech expert who has learned a great deal throughout her time working with Docebo clients. Lee thoroughly enjoys helping her clients understand the art of the possible with Docebo and learning technology in general, while helping them to elevate the value of their initiatives to other business stakeholders.
Ashley manages a portfolio of some of the most prominent enterprise brands in the world, and ensures they define a clear path to success for their learning program by mapping their organizational outcomes to applied data and analytics. Ashley is a lifelong learner who is passionate about bringing that same curiosity to her everyday work.
Shelby: Spoiler alert, this episode is going to be pretty Suite. We’re just about to reach floor 19, we’ll see you all there!
Emily: We’ve learned a lot about what a learning culture is, but now we want to BUILD one. As a learner yourself, what do you believe makes Docebo so successful with this? (Also: what possible pitfalls would you warn folks about?)
Lee: There are two times when I need my learning culture to work flawlessly – the first is when there is a product release that I need to be trained on, and the second is when I’m coming back looking for something specific – something I know exists already like an asset shared by a peer or by my enablement team. that first use case is covered by a course/learning plan or even a planned enablement session. That second is the one that’s usually missed by most LMSs – it’s in Sharepoint or a Dropbox folder or has me reaching into my inbox which we all know is a nightmare. Then I’m out asking someone, a manager or SME, and that interaction has now taken 4x longer than it should have, had I been able to go into Docebo and type something into the search bar.
Ashley: You now have the ability to serve up content in the flow of work which makes learning more engrained in the org culture –> ie automating the content delivery according to how their user profile changes. For example, I am a new hire, I take the onboarding course and after my successfully completion, I am automatically enrolled in. My position specific content – ability for different stakeholders to engage according to their objectives –> ie the different user levels allow you to create personas and profiles that target that users specific need. For example, if I am a manager, the LMS will allow you to create a unique experience for all people who fall under this manger type that would optimize their ability to pull reports if that is their sole purpose for engaging with the LMS – possible pitfalls – your company also needs to set up a governance model for how the system is used and by whom. the LMS alone does not create a culture of learning, it also takes buy-in and governance at the org level
Shelby: We’ve learned that the top 5 reasons people start looking for a new LMS are: difficult to use inadequate tech support High cost Poor analytics Inability to scale What are your thoughts on this?
Lee: This stems from the variety of learning systems that exist today – if you look at the tenure of your LMS and the principles of the development & innovation team behind it, it will become painfully obvious whether you’re looking at a strong, innovation-focused group, large enough to deploy a modern product that does what you need, but not so large that it takes forever to update or be agile to the changing needs of the market, **Ahem Docebo**. Otherwise, your LMS is run either by a brand new team (>100 employees) that may look shiny but not be sophisticated enough to handle the needs of a modern L&D department, or it’s just been or about to be acquired by a mammoth who will strip it for parts/revenue and slow it down. Then you have the “giants”, the “old guard” that you’ll see a company has been with for 5-6 years and it’s become incredibly cumbersome compared to what learners need TODAY.
Ashley: The success of your learning program requires buy-in and a strong governance model. Implenting a new LMS does not mean a new culture of learning will fall into place automatically. You also have to consider your existing tech stack. Most enterprise organizations don’t use an LMS as their sole technology solution, they likely have HRIS, client mangement tools, data visualization, power BI, etc. How are you considering the entire ecosystem of learning and how does that support your attainment of business outcomes? Also consider, who owns and manges that internally? do you have the proper resources in place and do those people have the necessary skills to drive it forward? Does the project have buy in at the leadership level and is the team able to show the proper data to prove ROI?
Emily: Yes! The suite. We now have a suite with the three products you just mentioned, Shape for content creation, learn for your LMS and Impact to measure the success of your learning programs. We know a lot of companies have suites, so I think it would be great to hear the perspective from our sales and customer experience team as to what makes Docebo stand out?
Lee: The best part of how we have chosen to expand to these “complementary” L&D products is that it’s a signal to me and should be a signal to buyers that we are in this for the long haul and to offer *new* ways of providing value to an L&D team and business overall. Which means that if you hitch your wagon to Docebo now, you can be sure that as our relationship continues to grow, so will YOUR ability to continue innovating within your own department. Learning impact is huge. Allows you to actually measure insights about the training months out so that you can figure out if things need to change, and begin to have more transparency with your stakeholders about what you need. It’s like buying an iPhone, you know that you’re buying into a suite of products that will connect and work harmoniously with each other. I didn’t think I needed a new pair of headphones (normally I’d scoff at spending $30 on a pair), but watching my iPhone seamlessly connect within milliseconds to my phone without me having to fumble or select Bluetooth or do anything else? Fast, in the moment of need, things I didn’t even know I wanted. That’s what you can expect with the Docebo suite.
Ashley: To add onto that, Docebo Learning Suite can be your competitive advantage. We have a suite that can support the entire ecosystem of learning & technology.
Shelby: Which product are you most excited about and why?
Lee: Shape? Learning Impact? Shape? Learning Impact? For me it has to be Learning Impact (DLI). Often times the challenge with implementing a shiny new piece of Learning Tech is that it’s just that – shiny object syndrome, and within a few months it becomes difficult to figure out why your people aren’t engaging. DLI is like seeing in 3D – you can now get the context. Not just ‘did the learning happen’ – great you can pull a report and see who took or didn’t take a piece of training, but you can query for context – what did they do with that training 3, 6, 9 months out? You can remind them “hey after you did the training you told us you’re going to use ‘x’ nugget in your day-to-day, are you still doing that today? If so, great! If not, why not? Did the process change? Did the training not actually give me the right information contrary to what I thought when I sat and took the course? Ok so if that’s the case, we can now DO something with that, we can update the training, or the delivery, or some other element. If it went the opposite way, and now your team is carrying this nugget with them day to day, did that have the intended *business* outcome? Are your sellers selling more now that you’ve trained them on discovery? Are your customers finished onboarding a month earlier because you made the material available to them in a focused learning path? Are your support requests down now because clients are enabled earlier on how to use a product? With DLI, you can actually figure that out. It’s a game changer.
Ashley: Docebo Learning Impact assess how effective your content and training program are with real data & results ; use that data to inform your overall programatic design ; ability to continuously improve on your elearning program in a cyclical way that always takes into account the needs at that time. Docebo Shape is a great solution to support your teams. Content is expensive, with shape you can save time & money while producing effective micro learning.
Emily: We typically see that orgs switch LMS providers every 3 years (for reasons already mentioned) – which sounds absolutely terrible! What advice would you give our viewers/listeners who are currently part of that 3 year LMS churn cycle?
Ashley: The LMS alone doesn’t solve business objectives -There are multiple paths to achieve success outcomes. Consider analyzing what your current system can do to help you achieve your long term goals even if the workflow is not 100% what you were doing previously. Change is the only constant. More than likely you will face the same issue by switching LMS vendors if you expect it to 100% fit your vertical needs -Attention is costly for organizations. Be sure you are investing in your L&D departments to ensure talent retention so that you don’t lose all that organizational knowledge if someone leaves or as a result of switching vendors
Lee: Omg what Ashley said down there. Spot on. From my perspective, it begins with a *thoughtful* deployment. Hire an expert, leverage an external consultant, make sure you know when you’re going into it what your KBIs are and make sure you can actually track them with data and most of all, BE CONSISTENT. Our CXMs have quarterlies with you! Take advantage of that. Enable your teams, talk about the tech that’s available, DO A BIG LAUNCH! Have a party, make memories with it, tell your leadership what they can expect from this new piece of technology, and then prove it in your year-end retrospective. Often people blame the tool, when they expect to turn the thing on and have it magically understand all of those points^^. We aren’t *Completely* in the future yet, but that’s why you have your Customer Community, your SDM, your CXM, and before that, why you have ME asking the tough questions which sometimes slow things down but in the long term set you up for real, measurable success.
Emily: Honestly, that was such a treat. Being able to hear different challenges and pain points from both the prospect and customer side of things was incredible, but also seeing how this product was created to solve any and all learning challenges was really the cherry on top of the suite
Shelby: I agree. It was especially interesting when Lee was detailing how vital it is for organizations to build a team around the product, rather than expecting the product to do all the work.
Emily: & i loved when ashley described how “change is the only constant” so we have to be future-proofing all the time.
Shelby: She should put that on a mug.
Emily: Hahaha yeah, we should suggest that, Docebo branded profound quotes on our merch. Infact, let’s not stop at mugs. How about T-shirts too?
Before we get carried away, we want to thank you all again for joining us in the penthouse suite on the Learning Elevated Podcast. Be sure to head to Spotify, Apple Podcasts, www.docebo.com/podcast or wherever you listen to your podcasts, hit subscribe, catch up on old episodes. Shelby, thanks for joining us, why don’t you tell us what we’ve got coming up.
Shelby: Thank you so much for having me! Next episode, Rob will be back and rumour has it that you will be joined by Mark Willder, CEO of Customer Education Design and Ryan Woods, Course Developer at Docebo as they teach you how to create training masterpieces in the art studio on floor 20 of the Learning Elevated podcast.
Emily: Let’s get creative! See y’all there.