In 2002, Chris and Lyndie Carneal recognized that most schools are underfunded. They decided to take action. Boosterthon was founded as a turn-key fundraising organization to help elementary schools raise much-needed money, while inspiring students through a unique fitness and character-building experience. Its Boosterthon Fun Runs are 9-day experiences that raise funds for much-needed projects, such as media centres, and sports and playground equipment, while promoting fitness, leadership, and character. The company says schools that host Boosterthon fun runs raise 60% more money than previous fundraising efforts. Based in Alpharetta, Georgia, the company is now home to more than 600 employees with plans to run fun runs for 1.8 million students at more than 2,800 schools in 2019.
"Having multiple channels that replicate the format of content platforms like YouTube identifies with our younger workforce and pushes them to interact with the platform, contribute their knowledge and start conversations."
Tim Bristow, Program Training Specialist at BoosterthonBoosterthon