Integrating your CRM with your LMS provides a critical link between the two most important tools for driving overall sales performance. David Patterson of Learning Light, a pre-eminent research- led eLearning consultant and trainer, talks about:

• How an integrated LMS and CRM can ensure your internal sales staff is operating at its peak performance.
• How to establish the link between training performance and sales results across your extended enterprise to rate partner and channel success.
• Best practices for rolling out this powerful new functionality to your staff, partners and/or customers to ensure you achieve your training and revenue growth goals.