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Lifting the Load: How Knauf Streamlined Learning with GuyKat and Docebo

Knauf

Knauf is one of the largest independent building materials manufacturers in the world, operating across multiple regions to deliver sustainable and efficient construction projects worldwide.

Anna-Lena Mathieu, Head of Global Learning at Knauf, is quoted throughout this story.

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Who are their learners?

Knauf’s learning audience includes 35,500+ internal employees from across the globe, of which 5,000 are active at any given time.

What products are services do they offer?

Knauf provides a broad range of building materials, including drywall systems, plaster boards, ceiling solutions, and innovative insulation materials.

Background

Knauf’s vision was simple: they wanted to expand their internal learning and development through a single global learning platform. The aim was to share best practices across regions and divisions, including core business knowledge, leadership training, and specialised functional skills for specific roles. They also sought a system that could grow and scale for the future.

They needed a platform that supports training and development, provides multilingual capabilities to serve their global workforce and nurtures internal talent with deeper engagement. To achieve this, Knauf partnered with Docebo and GuyKat:

Docebo is renowned for its scalability and flexibility. Knauf wanted to build a dynamic learning ecosystem to support its transformation into a true learning organisation and Docebo was the ideal fit.

GuyKat is known for its expert hands-on administrative support and consultancy services. They played a key role in helping Knauf’s team turn their Docebo knowledge into practical application. In essence, GuyKat managed the complexities of platform administration, freeing up Knauf to focus on delivering high-quality learning experiences – the bit that counts!

What was the learning challenge?

Knauf faced the complex challenge of launching their Docebo platform from the ground up. They needed to navigate technical configurations, tailor the platform to their unique requirements, and ensure it was scalable enough to support a diverse global audience. Additionally, with a highly individualised and decentralised organisational structure, they required a solution that could accommodate varied regional needs while maintaining a consistent learning experience.

Beyond the technical setup, driving user adoption and engagement across different teams and locations was a key hurdle. Knauf needed a strategy to ensure seamless onboarding, intuitive user experiences, and a structured approach to content management and governance while aligning with their broader learning and development goals.

What was the solution?

The solution focused on four main areas:

Support right from the start: GuyKat consultants helped Knauf set up the platform to best manage a scalable global streamlined approach. They accommodated the individualisation needed for Knauf’s regions and divisions by taking the lead in localisation support, seamlessly implementing multilingual elements across Docebo and establishing a strong infrastructure from ILT training to gamification.

Optimised catalogues: Knauf rapidly created a vast library of content (over 7,250 courses) in multiple languages but needed a structured approach to sharing this content instead of what became known as the “scroll of doom”. To enhance the learning experience for leaders and functional hubs, GuyKat built dedicated spaces for targeted programmes. This consisted of three interlinked pages with curated resources, improving accessibility and engagement. Learning materials were structured into clear catalogues by region and translated into over 25 languages. This approach was also applied to other content areas, creating role-specific learning pathways, simplifying navigation, and ensuring learners could quickly find relevant content.

Hands-on Administration: Beyond implementation, GuyKat continues to support Knauf with day-to-day platform maintenance and strategies to improve user experience. They also assist with an internal support ticket system for ongoing queries, acting as an extension of the Knauf team.

A full team of experts: Knauf’s partnership with GuyKat extends beyond individual consultants. By engaging with the whole of GuyKat, including designers and developers, Knauf benefits from the full GuyKat team. Led by an expert consultant, they can implement customisations, API-driven bulk actions for efficiency, and visual design enhancements such as custom icons and UI improvements.

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