The transformation fundamentally changed how Visma approaches customer and partner relationships, moving from reactive support to anticipatory guidance.
Strategic business impact
This approach has created a significant competitive advantage for Visma. Rather than simply reacting to customer issues, the company now anticipates customer needs proactively. The learning platform has evolved into a powerful engine for customer retention and growth, with overwhelmingly positive feedback of 4.6/5 rating, from partners and customers across their ecosystem.
Organisational transformation
The initiative has fundamentally changed Visma’s business model. Docebo provided the technology that enabled the company to execute their strategic vision, with learning now woven into the fabric of how they operate. Today, learning at Visma isn’t just a department—it’s a key competitive advantage.
Key outcomes:
- Proactive customer support through automated, contextual learning recommendations
- Enhanced customer retention with learning serving as a growth and expansion engine
- Strengthened partner relationships across 50+ organisations
- Lifecycle integration embedding learning throughout the customer journey
- Competitive differentiation with learning as a strategic advantage
Visma’s transformation demonstrates how strategic learning initiatives can evolve from operational necessities into powerful competitive differentiators, creating measurable value across the entire customer and partner ecosystem.