Online Courses Australia increased revenue 5x with Docebo

Online Courses Australia (OCA) is one of the fastest growing businesses in Australia right now, on track to double turnover again this year.

Until recently, OCA was using Moodle to deliver courses to learners. But as the company grew, Moodle’s limited feature set was holding it back. Customizations were time-intensive, expensive, and hard to maintain. The platform had no eCommerce or subscription features, which made it impossible for OCA to upsell courses within the LMS.

OCA also had plans to expand their licensing division.

They needed a high-performance LMS they could quickly customize to offer white label solutions for their B2B clients, which was impossible with Moodle.

When CEO Cheryl Quang began her search for a solution, only one LMS offered all of the features OCA needed to continue their fast-paced growth: Docebo.

With Docebo, OCA offers students a seamless enrollment experience. They can visit the OCA website, find a course, enroll and start studying within minutes, thanks to Docebo Connect’s seamless integrations.

Offering online education with the speed and convenience of a traditional ecommerce product gives OCA an edge over their competition, Cheryl adds. Docebo’s built-in subscription features allow OCA to easily offer upsells as part of their core product.

Most importantly, creating and managing courses for their B2B clients is much easier with Docebo. OCA can white label a new product in minutes using Docebo’s Central Repository to copy and manage their content. They’ve successfully grown their licensing division and significantly reduced B2B customer churn.

Since switching to Docebo, OCA has continued its meteoric growth, from offering 20 courses to well over 100.

Their B2B division has grown from a handful of clients to 20+ as well, increasing their B2B revenue 5x.

Learners have noticed a difference too: course engagement and completion rates have gone up significantly, with a 90 NPS (net promoter score).

• Engagement rates have increased from 40% to 60%
• Course completions have increased from 20% to 33%

Cheryl estimates that Docebo’s built-in features and easy user interface save OCA 30 to 40% of L&D maintenance costs — and without them, student support tickets would easily be 5x higher, too.