Launching Bullhorn: Creating A Centralised and Engaging Learning Experience

Bullhorn wanted to centralise its learning resources into a single platform. Only a small subset of their customer base previously had access to their legacy LMSes and they wanted a platform that could provide an easy-to-use space for training and development that could scale with their business.

Further, with the formation of a new team with a renewed push to drive product enablement internally, Bullhorn required a modern, accessible learning platform that could showcase its content in a streamlined and accessible manner.

They needed a platform that would allow them to offer a unique user experience for their different audiences while minimising the need for extensive custom development. They also wanted a platform that offered gamification elements that would provide a new and engaging way to deliver learning.

That’s why in October 2024, Bullhorn switched to Docebo.

Recognising the importance of an implementation partner who could provide expertise and professional UX/UI experience, Bullhorn also partnered with GuyKat to bring their space-themed design vision to life.

Bullhorn wanted to create a seamless, engaging learning experience for their different audiences. It needed to be tailored towards their learners’ different and specific needs while minimising the need for extensive custom development. Essentially, they needed something that could be easily updated with the initial wow factor they were looking for.

Equally, they wanted to drive user engagement through the smart use of marketing initiatives, such as:

• Creating a space-themed page to make learning more fun and visually appealing for their learners
• Sending a monthly newsletter to highlight new content and platform updates
• Introducing gamification incentives such as leaderboards, a reward shop and custom-designed digital badges
• In-person campaigning at their annual conference to raise awareness and drive platform usage

Custom-designed homepages for each Audience Segment: GuyKat’s UX/UI team worked closely with Bullhorn to create tailored homepages for their internal employees, partners, and customers. Design features included personal touches such as a custom title widget and custom course cards to ensure each audience had a relevant experience.

Interactive and Engaging Content Features: The homepage designs included a scrolling carousel to highlight featured content, a leaderboard and gamification elements to increase motivation and friendly competition and a custom accordion for the FAQs page, ensuring key information was easily accessible.

Optimising User Navigation: The platform’s design was refined to reduce clicks and improve user experience, making it quicker and easier for learners to access content.

Ensuring Ease of Use and Long-term Manageability: GuyKat played a pivotal role throughout the implementation process, empowering Bullhorn’s internal team to independently update and modify the platform.

With GuyKat’s expertise, Bullhorn has created an engaging, scalable learning experience that continues to empower their employees, partners, and customers.