Merz Aesthetics
Creating a science-based, educational platform for aesthetic healthcare professionals.
Boasting over a billion U.S. dollars in revenue, Merz Aesthetics is dedicated to improving patients’ health, and helping them live, look, and feel better. Claire Meisinger, Senior Manager, Professional Relations & Education at Merz Aesthetics and is quoted throughout this case study.
Who are they?
Founded over a century ago, Merz Aesthetics is a global cosmetic pharmaceutical company.
Who are their learners?
They serve over 35,000 Healthcare Professionals (HCPs) worldwide.
What products do they offer?
Merz Aesthetics offers a comprehensive product portfolio that includes dermal fillers, neuromodulators, advanced skincare solutions, and medical devices.
Background
Recognizing the untapped potential of their existing online educational platform, Merz Aesthetics set out to transform it into the MAX (Merz Aesthetics Exchange). Their goal was to create an unparalleled resource for their expert customers, grounded in trusted, science based aesthetics.
To achieve this vision, Merz Aesthetics sought the expertise of two key partners:
Docebo
The number one global learning platform, chosen for its robust features and user friendly interface, aligning perfectly with Merz Aesthetics’ ambitious goals.
GuyKat
A trusted, long standing partner of Docebo, known for their expertise in maximizing the return on investment in this awesome product and delivering great user experience.
“GuyKat proved to be absolute rockstars.”
Claire Meisinger
Senior Manager, Professional Relations & Education, Merz Aesthetics
What was the learning challenge?
“The GuyKat team played a pivotal role in every aspect of developing our new platform. They excelled by overcoming each challenge, and provided vital assistance throughout the process.”
Claire Meisinger
Senior Manager, Professional Relations & Education, Merz Aesthetics
What was the solution?
To bring this vision to life, Merz Aesthetics devised a strategy that emphasized localization and personalization. By collaborating closely with regional administrators they ensured the platform respected cultural customs, linguistic nuances, and regulatory requirements unique to each market.
The result was a comprehensive educational hub that resonates with healthcare professionals around the world, solidifying Merz Aesthetics’ position as a trusted authority in science based aesthetics.
