65% of organizations report that they are using sales enablement tools to automate sales, and 75% of companies using these aids indicate their sales increased over the past 12 months.
These percentages make it clear—if your business hasn’t yet included automated tools and platforms in your sales enablement plans, you risk falling behind the competition.
But what are sales enablement tools and platforms? What are the different types, and how do you find one that suits your organizational needs?
Follow along as we answer these questions and review the top five sales enablement tools and platforms to help your sales team win.
What are Sales enablement tools and platforms?
Sales enablement tools are technologies or software designed to help your sales team perform more efficiently.
Tools combine content analytics, customer relationship management (CRM) workflows, customer management, sales training, business intelligence, and sales automation to streamline the selling process.
They usually provide a consolidated dashboard where a sales organization uploads, organizes, and manages all sales-related content, providing easy access to sales teams.
Sales enablement platforms focus on content management, specifically, and can integrate with other sales enablement tools for a more thorough experience.
Sales enablement platforms also serve as a centralized content repository, helping sellers find contextual marketing and sales collateral at key stages in the buying cycle.
Common types of sales enablement tools and platforms include:
1. Sales Intelligence Tools
Sales intelligence tools gather, analyze, and present data about prospects, markets, and competitors to inform an organization’s sales strategies.
They gather information from various sources, such as proprietary databases, company websites, user content, and social media, to help salespeople identify high-quality leads and personalize their outreach, closing more deals.
These tools significantly enhance cold outreach efforts by equipping sales teams with detailed prospect information, allowing for more personalized and effective initial communications.
This means sales and marketing teams spend less time researching and qualifying leads and get access to new leads and insights they may otherwise not have stumbled upon.
2. Sales Content Management Platforms
Sales content management systems or platforms automate the organization, delivery, and optimization of an organization’s sales enablement programs.
They do more than just aggregate sales data into one place—they allow teams to search and find the right collateral at different stages in the sales cycle.
Sales content management tools also make it easy to track sales performances, training, and project completion.
They also allow admins (like sales managers and team leaders) to control the flow of sales data. This includes determining authoring rights, including who can access certain sales content and how this content is shared and presented.
3. Sales Engagement Tools
A sales engagement tool allows your team to efficiently plan, track, measure, and execute interactions between salespeople and customers.
It centralizes customer engagement across multiple touches and channels, giving reps a bird’s eye view of the entire sales process, along with data-backed insights on how to nurture each lead.
These tools also analyze customer data to optimize your sales approach and improve interactions with potential buyers. Plus, they help sales teams avoid time-consuming manual responses by automating important engagement steps.
4. Sales Video Tools
Sales video tools allow teams to remotely record, edit, and share compelling, professional videos for sales outreach. They also offer sales analytics to help you track how people interact with your video content.
Some sales video tools also use AI-powered technology to craft personalized videos to nurture leads. These video messages address your prospects by name, discuss their pain points, and provide solutions aligning with their needs—without the hassle of manual recording.
5. Sales Intent Tools
Sales intent tools track behavioral signals to determine which leads show the most intent to buy.
They track website visits, downloads, search queries, customer interactions, and social media engagements to identify high-value prospects, allowing your sales team to target individuals most likely to buy.
5 Top Sales Enablement Tools to Try Out in 2024
Here’s our hand-picked list of five top sales enablement tools your team should try in 2024:
1. Docebo
Docebo is a robust learning platform with sales enablement capabilities founded in Macherio, Italy, in 2005. The name is derived from the Latin word docebo, meaning “to teach.”
Docebo is trusted by thousands of businesses to manage and deliver sales enablement programs, and was the first in the industry to channel the power of generative aI to streamline, automate and scale sales learning tasks.
Here’s what you get with Docebo’s sales enablement platform:
- AI-powered content creation—Sales experts and top performers can easily turn their knowledge into shareable training material with just a few clicks. Sales reps, colleagues, and fellow experts can view, interact with, and comment on training material.
- Social Learning—The Communities feature gives sellers the chance to grow and learn together, promoting engaging discussions on sales tactics and wins while safekeeping valuable nuggets of information for the future
- Gamification—Test seller learning with in-platform interactive elements like fun trivia games and quizzes, and award badges for successfully completing a course.
- Vast course library—Empower sales professionals with access to over 20,000+ courses and award certifications, and use AI tools to easily generate new training content.
- AI recommendation engine—Use existing content, seller engagement, and training level to automatically recommend the right learning courses at the right time.
- Seamless platform integrations—Connect with platforms like Salesforce, Hubspot, Gong and others, allowing sellers to learn in the flow of work.
- Support for all learning modalities—Offer customized training with a variety of learning modalities, including e-learning, instructor-led training, virtual training, and even VR experiences.
- Reporting and analytics—Easily run real-time reports to check the status of course completion, or track participation rates, enrollment numbers, and more.
Docebo Pros
- Encourages internal knowledge sharing by supporting user-generated content from business leaders and top performers
- Incentivizes learning via gamification and awards
- Workflows are user-friendly and support a variety of file formats and multi-media content
Docebo Pricing
Docebo has three subscription-based pricing plans—Enterprise, Engage, and Elevate. Get in touch to get a quote.
Docebo Rating
- G2: 4.4/5 (599 reviews)
- Capterra: 4.4/5 (203 reviews)
2. Nextiva
Nextiva is a voice over internet protocol (VoIP) company founded in Arizona in 2008. It is a customer experience platform that doubles up as an impressive sales enablement solution.
Currently, the call center platform powers over 100,000+ businesses across the United States and Canada.
Here are some of Nextiva’s most impressive features:
- Unified customer view—Consolidate customer data from all interactions—phone, text, email, chat, reviews, and social media—into a single 360-degree view. Use these customer insights to personalize individual sales calls and close deals.
- Real-time data synchronization—Any change made in one channel instantly reflects on others, ensuring sales teams always have access to the most accurate, updated customer data.
- Automated workflows—Boost sales productivity and save time with AI-powered automated workloads that trigger based on customer behavior. Create customized sales pipelines, automatically guide leads through each stage, and ensure no sales openings are missed.
- Real-time communication tracking—Organize important context and history for each client by tracking all customer interactions. Use consolidated customer data to make informed sales calls and improve follow-up strategies.
- Unlimited HD voice and video calling—Use this feature (included in all plans) to make efficient cold calls and organize video conferences.
Netxiva Pros
- Extensive communication ecosystem, with auto-attendants, call forwarding, voice-to-email transcription, and more
- Unlimited virtual meetings and video conferences
- Comprehensive and easy-to-read analytics and reports
Nextiva Cons
- Reserves some essential functionality features for Enterprise that competitors generally make available in free plans
- Does not offer a consistent experience across devices (team collaboration tool on the desktop app isn’t available on the mobile app)
Nextiva Pricing
Nextiva has four subscription-based pricing plans that are billed on an annual basis. They include:
- Digital—$20 per user per month. Ideal for startups, this plan provides access to basic live chat and calling features, alongside a digital service helpdesk.
- Core—$30 per user per month. This is ideal for small businesses and includes all Digital features plus call routing, video meetings, screenshare, and more.
- Engage—$40 per user per month. Ideal for growing teams—includes all Core features plus advanced reporting, MS Teams integration, call center and queueing, and more.
- Power Suite—$60 per user per month. Ideal for sales and service teams—includes all Engage features, plus advanced interactive voice response, unified team interface, supervisor dashboard, intelligent routing, and more.
Nextiva Rating
- G2: 4.5/5 (3,219 reviews)
- Capterra: 4.6/5 (897 reviews)
3. Spekit
Spekit is a popular sales enablement platform founded by Melanie Fellay and Zari Zahra in January 2018. It functions as a sales content management tool with a focus on sales training.
According to the founders, the platform was created to fill in the gaps created by outdated methods for training and enabling sales reps, with an aim to reinvent the way sales learning works.
Here are some interesting features:
- Speks playbooks—Sales teams can instantly sync content to create Speks (customized playbooks) that deliver bite-sized, context-specific information.
- One-click access—Team members get instant, one-click access to critical resources (like competitive battle cards, objection handling tips, or sales collateral) in real-time, equipping them with materials needed to close deals better.
- Content analytics and visualizations—Teams can access detailed content analytics, infographics, and data visualizations to track the effectiveness of sales enablement materials and team performance.
- Spekit AI—This includes AI-powered content recommendations, which automatically surfaces case studies and data reps need to close deals, and AI-powered content creation and summarization, which instantly generate baseline content for playbooks and trim lengthy SOPs into digestible sections.
- Smartsend for engagement tracking—Smartsend empowers content sharing with prospects through instantly generated, shareable links. Reps also receive real-time notifications to trace how prospects are engaging with shared content.
- App integrations—Spekit integrates with popular third-party apps like Salesforce, Gong, Outreach, and Chorus, allowing reps to stay within their preferred workflows while having access to critical information.
Spekit Pros
- Has an easy, no-code setup
- Intuitive interface instantly alerts reps when information within Spekit is updated, reducing sales errors
Spekit Cons
- User interface has no customization options
- The Basic plan lacks many important features, including product guides and in-app messaging
Spekit Pricing
Spekit offers a subscription-based pricing plan that starts for $20 per user per month. It does not offer a free plan or trial.
Spekit Rating
- G2: 4.7/5 (189 reviews)
- Capterra: 4.8/5 (15 reviews)
4. Guru
Guru is a knowledge management tool that combines three key solutions—AI search, intranet, and wiki—into one unified platform.
It was founded by Richard Nucci and Mitchell Stewart in 2013 with the goal of consolidating essential sales resources and verified information for sales reps, empowering them to sell smarter.
Here are some of Guru’s key features:
- Announcements—Keep your sales team updated with critical announcements. Use confirmation tracking to ensure they view what you send.
- Content verification—Sales experts receive regular reminders to update and refresh previous content, leaving no space for outdated info.
- GuruGPT—A new feature that integrates with a private ChatGPT model, ensuring internal information searches remain secure.
- AI training center—Another new feature that allows experts to use AI-powered algorithms to track questions, view frequently used sources, update answers, add context, and easily fill knowledge gaps.
- Instant, AI-powered answers—Sales reps get immediate, high-quality responses pulled from connected tools like Salesforce and Slack. Semantic search ensures Guru fully understands the meaning behind your question, not just keywords.
- Role-based access control—Manage permissions so that users can only see and get answers from approved content sources.
- Smart content recommendations—Suggests relevant sales collateral based on customer history and rep activity, giving reps the right materials at the right time to move conversations forward.
Guru Pros
- Integrates incredibly well with Slack, organizing information on a platform where teams spend a lot of time today
- Offers easy-to-cross-reference information to ensure it is accurate and updated
- Can easily sort, edit, and mark cards to update rapidly changing content
Guru Cons
- The self-help tool is not intuitive and can be frustratingly slow
- Search functionality can be difficult to navigate, especially as the amount of content in your Guru expands
Guru Pricing
Guru offers two subscription-based pricing plans and a 30-day free trial for one user. The plans are:
- All-in-one—This costs $15 per user per month (or $18 when billed monthly). It gives access to Enterprise AI search, Intranet, and wiki.
- Enterprise—Custom pricing; contact Guru to get a quote.
Guru Rating
- G2: 4.5/5 (1,947 reviews)
- Capterra: 4.8/5 (476 reviews)
5. Mindtickle
Mindtickle is a sales readiness platform founded in 2011 in San Francisco. It was created to help increase knowledge among sales teams with the help of online training, coaching, and role-play combined with a data-driven approach.
The platform focuses on revenue growth enablement, sales enablement, and sales coaching.
Here are some of Mindtickle’s best features:
- Role-based dashboards—Create customized dashboards for all key members of your sales teams, from sales leaders to managers and trainers.
- Gamification and AI—Use gamification to keep learning fun and engaging with daily activities, leaderboards, and challenges. Engage sales reps in pitch exercises and demos with interactive AI roleplay. This helps reps practice key sales skills in a low-pressure environment.
- Assessment and reward—Use AI analytics to assess sales performance on individual and team levels. Scan through thousands of sales rep negotiations and account interactions to spot common mistakes—also recognize and reward winning sales behaviors.
- AI feedback and training—Mindtickle analyzes conversations and gives intelligent feedback on tone, keywords, and pace. Use these insights to create suitable training programs and personalized coaching.
- Integrations—Reduce communication time and scheduling issues by centralizing your sales stack in one space. Integrate with hundreds of calendars, CRMs, and other platforms.
- Training analytics—Track which teams are lagging behind on project completion with program completion tracking. Use engagement analytics to discover which type of training content resonates most with your team.
Mindtickle Pros
- Uses multimedia content, videos, pop-up quizzes, and vibrant graphics for fun, interactive learning
- Tagging functionality makes it easy to search the database for relevant information
- Ready-to-deploy training makes it simple to assign modules to individuals or teams
Mindtickle Cons
- Users need to leave their workflow to access real-time analytics, which can be cumbersome
- Requires too many clicks and steps to perform basic admin tasks
- Knowledge scores are not intelligent—can give high ratings for simply scrolling through the reading content
Mindtickle Pricing
Mindtickle’s pricing is not mentioned on its website. According to third-party sources, pricing begins at $15 per user per month.
Mindtickle Rating
- G2: 4.7/5 (2,196 reviews)
- Capterra: 4.8/5 (123 reviews)
What to Look for in Sales Enablement Tools and Platforms?
When evaluating a sales enablement tool or platform, look out for the following:
1. Accessible, Relevant Content
Access to updated, accurate information is essential for any sales team. A good sales enablement tool or platform will empower your reps with on-demand answers, and contextual, updated information directly in their workflow without the need to switch between multiple tools.
Look for tools that offer multiple content types, such as:
- Sales scripts
- Sales playbooks
- Battlecards
- Interactive product demos
- Blogs, whitepapers, ebooks
- Analyst reports
Remember, the right sales enablement software will encourage “just in time enablement” by thoroughly understanding what your team is trying to do and equipping them with the right content, knowledge, and answers exactly when they need it.
2. Analytics and Data
Your sales enablement tool must be capable of gathering data and generating valuable insights about your sales content, customers, potential leads, and industry through sales analytics.
It should also help you track your sales performances by analyzing important metrics such as:
- Product sales
- Sales growth
- Average deal size
- Sales target
- Retention rate
- Customer lifetime value
- Lead conversion rate
A good tool will not only track sales enablement metrics or sales analytics but also provide actionable, intelligent insight on how to improve your efforts.
Also, consider how the tool presents data insights—a good tool should be able to create extensive reports and summaries and generate visual content like graphics and charts.
3. Content Creation Capabilities
Salespeople spend a lot of time on content creation and optimization. A handy sales enablement tool will contain content creation features that can effectively research, generate and display unique, relevant content.
Consider platforms that have pre-built templates (like email templates) and intelligent content creation.
Templates help you create helpful sales content quickly, such as whitepapers, informational blog posts, sales scripts, social proof, product sell sheets, case studies, slide decks, and much more.
AI powered content creation can also enable you to transform knowledge into shareable insights right when you need them.
4. Mobile Compatibility
Many salespeople prefer being able to work on the go, no matter where they are.
An ideal sales enablement tool should have a mobile app, equipping your team to track progress and close deals throughout the sales lifecycle even when they’re on the move.
5. Onboarding Support
A sales enablement tool or platform is only as good as its onboarding support. Ensure your chosen software provides extensive onboarding support and has a consistently well-reviewed customer success team.
The tool should offer a 24/7 customer support chat and helpline, personalized coaching sessions, interactive tutorials, detailed feature guides, and access to important support forums.
This will help your team reduce your ramp-up time and make the most out of the platform’s features.
Use a Sales Enablement Software Today
The best enablement tool or platform provides your team with data-backed information, the right support, and personalized training in one consolidated platform.
This is where Docebo excels. We help you unleash your sales team’s true potential with our learning-focused, AI-powered sales enablement platform.
With Docebo, you can tailor your learning content to the niche needs of your sellers across your organization and demonstrate the value of your training using reports and analytics.
Plus they can stay constantly aligned with the branded mobile app for on-demand content ideal for working on-the-go.
Find out more about how our features can take your sales enablement strategy to newer heights or book a demo today.
