Definity increases user adoption by 65x

Definity set itself up for success, starting by securing executive sponsorship and buy-in from senior leaders. Once everyone was aligned and on board, Definity’s marketing team created a distinct and memorable (and bilingual!) brand identity for
its new learning platform: Max Learning.

Docebo APIs allowed Definity to automate the migration of its existing training materials and enrolment info, saving time on what would have been an arduous manual process. But the company knew that if they wanted employees to dive deep into continuous improvement, they were going to need more content. A lot more content.

Definity paired its Max Learning platform with Docebo Content, launching the platform with 100 new courses from the industry’s top providers. What a launch it was! Docebo’s implementation team worked with Definity to ensure the launch
was exciting and memorable, producing a ‘Meet Max’ hype video and creating a series of engaging tutorials in both English and French. It worked: in the first five days, over 40% of employees had met Max. And in the months that followed, that number would climb to 96% and then 100%.

Definity had revamped the compliance training experience and curated effective training that helped employees grow. And the company quickly saw the ROI of rethinking the role learning played in its business.

User adoption went from 1% to over 65%, proving that when you make learning engaging, people take time to learn. Furthermore, when the training experience is intuitive, users don’t drag their feet in completing it: by leveraging automated notifications to keep users on track, Definity was able to cut the time to achieve total compliance from 10 months down to seven weeks. Now, 80% of employees say they have opportunities at work to grow personally and professionally, which is one of the best predictors of retention and a key variable for attracting top talent.

Of course, Definity isn’t finished. The company maintains its focus on continuous improvement, automating more processes and offering a growing library of relevant courses and training to keep its people at the top of their game.

As Definity’s culture of learning solidifies, the company is also working to empower its people. Trainers will soon be able to manage their own content and updates and the “Ask an Expert” tool will be expanded to a searchable database, strengthening knowledge sharing and collaboration across the organization.

When you build a culture of learning, the future is always bright.