The Challenge

From functional to strategic

Despite having the right vision, Visma’s learning platform was holding them back. A lack of reporting and analytics made it difficult to assess their learning performance and discern what was working and what needed improvement. And without a full picture, building a well-informed strategy is impossible.

“Our approach to training was functional, but it wasn’t strategic. The system we had was difficult to scale, it couldn’t effectively reach our customers and partners, and it created a significant administrative burden. We had zero visibility into the real business impact of our learning….”

Eirik Friise
Head of Customer Experience, Visma Software Nordic

The Solution

Building the Visma Learning Universe

Visma’s learning team led the search for a unified platform that could serve as the foundation for their “Visma Learning Universe.” The selection criteria went beyond basic functionality to focus on strategic integration capabilities.

The Results

Learning as a competitive advantage

The transformation fundamentally changed how Visma approaches customer and partner relationships, moving from reactive support to anticipatory guidance.

This approach has created a significant competitive advantage for Visma. Rather than simply reacting to customer issues, the company now anticipates customer needs proactively. The learning platform has evolved into a powerful engine for customer retention and growth, with overwhelmingly positive feedback of 4.6/5 rating, from partners and customers across their ecosystem.

The initiative has fundamentally changed Visma’s business model. Docebo provided the technology that enabled the company to execute their strategic vision, with learning now woven into the fabric of how they operate. Today, learning at Visma isn’t just a department—it’s a key competitive advantage.

Key outcomes:

Visma’s transformation demonstrates how strategic learning initiatives can evolve from operational necessities into powerful competitive differentiators, creating measurable value across the entire customer and partner ecosystem.

​​“We chose Docebo not just for its scale, but for its openness….we could deeply integrate Docebo into our other core systems, making learning a seamless part of our digital ecosystem, not a separate destination.”

Vegard Øfstaas
Digital Project Owner, Visma Software Nordic