Customers today demand more: 70% expect a sales person to have full context of their needs and deep product knowledge. It’s no surprise, then, that buyers now ask an average of 18 questions per sales call—up from 13 in 2022.
This is why sales coaching and sales enablement are critical.
Both arm sales reps with the knowledge, coaching, and real-world insights they need to provide meaningful, informed conversations.
The impact?
76% of sales reps say sales enablement helps them hit their quotas, and companies with a unified sales enablement platform are 80% more likely to boost their win rates.
The best sales coaching tools don’t just train reps—they embed learning into their daily workflow.
But with so many options on the market (Docebo, Salesforce, Mindtickle, Forecastio, and more), choosing the right one can be overwhelming.
That’s why we’ve created this guide: a side-by-side comparison of the top sales coaching tools, breaking down features, functionality, and what makes each platform stand out.
Find the right sales coaching tool for your team—explore the full comparison inside.
What is sales coaching software?
| Also known as sales training platforms, sales coaching tools are software solutions that specialize in training and enabling both new hires and top sales performers. |
Sales coaching tools help businesses boost their sales, supply new reps and veteran sales reps with both internal and external sales content, and streamline their overall sales initiatives.
These platforms provide a wealth of resources—from interactive training modules including playbooks to real-time performance insights—ensuring sales reps have the knowledge, strategies, and confidence to engage customers effectively and close more deals.
Benefits of using sales coaching software
Sales coaching software helps organizations develop high-performing sales teams by providing structured training, real-time feedback, and AI-driven insights that sharpen skills and accelerate deal closures.
Faster Skill Development: AI-powered training modules, role-playing exercises, and real-time coaching help reps ramp up quickly and improve sales readiness.
Consistent & Scalable Coaching: Standardized training ensures every rep, regardless of location, receives the same high-quality coaching and performance benchmarks.
Data-Driven Insights & Tracking: Real-time analytics allow managers to monitor progress, identify skill gaps, and refine coaching strategies for maximum impact.
Improved Sales Readiness: With the right enablement tools, reps gain the confidence to navigate customer conversations, handle objections, and close deals more effectively.
By investing in sales coaching software, organizations foster a culture of continuous learning and high performance, driving stronger sales outcomes and long-term success.
15 Top sales coaching software
Now that you know what sales coaching software is, why they’re important, and what their benefits are, let’s take a look at 15 of the top sales coaching software available right now and their key features.
| Platform | G2 rating | Best suited for | Pricing |
| Docebo | 4.3 / 5 (648 reviews) | Enterprises looking for an AI-driven learning platform capable of training multiple audiences while excelling at sales enablement from onboarding to coaching and more | Upon request |
| Gong | 4.8 / 5 (6053 reviews) | Companies looking for a premium sales coaching and sales enablement software | Can start as low as $12,320 |
| Mindtickle | 4.7 / 5 (2206 reviews) | Business looking to track sales rep performance and competencies | Average starting price is $5,918 |
| Revenue.io | 4.7 / 5 (528 reviews) | Organizations looking to empower their sales rep and Rev Ops teams with an AI-driven sales coaching solution | Can start as low as $17,201 |
| Chorus by ZoomInfo | 4.5 / 5 (2968 reviews) | Companies looking for an AI solution to capture customer engagement within sales conversations | Upon request |
| BigTinCan Readiness (formerly Brainshark) | 4.4 / 5 (615 reviews) | Businesses looking for a centralized and focused way to coach customer-facing audiences includes sales teams | Upon request |
| Salesloft | 4.5 / 5 (4,111 reviews) | Companies looking for an established sales enablement software to orchestrate all their revenue needs | Average starting price is $5,600 |
| Forecastio | 4.6 / 5 (22 reviews) | B2B sales leaders and teams using HubSpot who want to improve their sales forecasting and get more insight into their sales performance | $149/month |
| Saleshood | 4.6 / 5 (708 reviews) | Organizations looking to align at scale go-to-market teams with on-demand, personalized, buyer-centric selling experiences | Starts at $45/user/month |
| Salesforce Sales Cloud | 4.4 / 5 (23,216 reviews) | Enterprises seeking a comprehensive, AI-powered sales platform to streamline their sales process, enhance productivity, and drive revenue growth | Upon request |
| InsightSquared (a MediaFly company) | 4.4 / 5 (1,344 reviews) | Companies looking for scalable revenue enablement | Upon request |
| Hubspot Sales Hub | 4.4 / 5 (12,195 reviews) | Enterprises seeking a complete sales enablement solution that is integrated with customer data from the HubSpot CRM platform | Lowest tier starts at CA$117/mo/seat |
| Clari | 4.6 / 5 (5,417 reviews) | Businesses looking for a revenue operations platform that leverages AI and automation to track and capture activity across all other business systems like CRMs | Upon request |
| Salescamp | 4 / 5 (2 reviews) | Companies looking for a cloud-based customer relationship management (CRM) with a sales focus | Starts at $12 per user per month |
Docebo
Best suited for: Enterprises looking for an AI-driven learning platform capable of training multiple audiences while excelling at sales enablement from onboarding to coaching and more
About Docebo
Docebo is a cloud-based, AI-powered learning platform that helps enterprises design and implement sales enablement e-learning training at scale.
It enables sales reps to create and access internal and external enablement content, wikis, knowledge bases, and online courses while fostering peer-to-peer learning through community-driven features.
With a mobile-friendly approach, Docebo ensures reps can quickly access training materials on the go and share relevant insights with clients in real time.
Top Features
- Social and collaborative learning
- AI-powered e-learning content creation
- Gamification and personalized learning
- Mobile learning capabilities
- Centralized sales content repository
Gong
Best suited for: Companies looking for a premium sales coaching and sales enablement software.
About Gong
Gong is an AI-driven revenue intelligence platform designed to help sales teams analyze customer interactions, uncover deal insights, and drive data-backed decision-making.
The platform leverages AI and machine learning to automatically capture and analyze sales calls, emails, and meetings, providing reps with real-time insights into buyer sentiment, deal health, and pipeline risks.
Top Features
- Knowledge base
- AI-powered recommendations
- Call recording and transcription
- AI-driven coaching and feedback
- Integration with CRM, sales tools and more
- Reporting and analytics
Mindtickle
Best suited for: Business looking to track sales rep performance and competencies
About Mindtickle
Mindtickle is a sales enablement and revenue operations software solution with content authoring and collaboration capabilities.
The platform has several online coaching tools to close knowledge gaps, including roleplaying capabilities. Additionally, Mindtickle offers heatmaps to track learners’ real-time progress and a sales readiness index to highlight sales reps’ competencies.
Top Features
- Sales-specific role-playing and simulated scenarios
- Heatmaps for sales rep performance tracking
- Coaching tool
Revenue.io
Best suited for: Organizations looking to empower their sales rep and Rev Ops teams with an AI-driven sales coaching solution
About Revenue.io
Revenue.io is an AI-powered revenue acceleration platform designed to help sales and revenue operations teams drive higher efficiency, improve productivity, and close more deals.
The platform leverages AI for sales coaching, as well as for call transcription and analysis to enhance rep performance and improve customer engagement. It also integrates seamlessly with Salesforce, providing real-time insights into every interaction.
Top Features
- AI-Powered call recording and transcription
- Salesforce-native dialer with click-to-call, voicemail drop, call logging, and local presence dialing
- Real-Time Sales Coaching & AI-Driven Insights
- Workflow Automation & Guided Selling
- Seamless Salesforce Integration
Chorus by ZoomInfo
Best suited for: Companies looking for an AI solution to capture customer engagement within sales conversations
About Chorus by ZoomInfo
Chorus by ZoomInfo is an AI-driven conversation intelligence platform designed to help sales teams unlock key insights from customer interactions, improve deal execution, and scale winning sales behaviors.
Its integration with ZoomInfo’s sales intelligence enhances deal visibility, enabling teams to personalize outreach and engage prospects more effectively.
Top Features
- AI-powered conversation recording, transcription and analysis
- AI-driven sales coaching
- Seamless CRM and sales tools integrations (e.g., Salesforce, HubSpot, Zoom, and more)
- ZoomInfo sales intelligence integration
- Mobile-optimized access
BigTinCan Readiness (formerly Brainshark)
Best suited for: Businesses looking for a centralized and focused way to coach customer-facing audiences includes sales teams
About BigTinCan Readiness
Bigtincan Readiness (formerly Brainshark) is a sales readiness and enablement platform that helps organizations train, coach, and prepare sales teams to perform at their best.
With on-demand training, video-based coaching, and AI-driven skills assessments, sales reps can practice pitches, receive personalized feedback, and refine their approach before engaging with customers.
The platform also offers content management and knowledge-sharing tools, ensuring reps have instant access to the latest sales materials and best practices.
Top Features
- Interactive, on-demand learning
- Video-based coaching and feedback
- AI-driven skills assessments
- Content-driven learning and knowledge management
- CRM and sales enablement integrations
- Performance analytics
Salesloft
Best suited for: Companies looking for an established sales enablement software to orchestrate all their revenue needs
About Salesloft
Salesoft is an AI-driven revenue-orchestration platform designed for revenue-generating and customer-facing audiences like revenue operations teams, sales leaders, account executives, sales development reps, customer success teams and marketing staff.
By combining AI-powered insights, automation, and multichannel engagement, Salesloft helps teams streamline workflows, optimize sales strategies, and drive meaningful customer interactions.
Top Features
- AI-based recommendations and insights
- Call recording and transcription
- Automated workflows
- Predictive analytics
Forecastio
Best suited for: B2B sales leaders and teams using HubSpot who want to improve their sales forecasting and get more insight into their sales performance
About Forecastio
Forecastio is an AI-powered sales performance management platform for B2B sales leaders using HubSpot.
By using AI and machine learning algorithms, Forecastio analyses historical data, pipeline trends and sales team performance to give you exact revenue predictions and performance gaps. So you can make data driven decisions.
Top Features
- Real time sales analytics
- Advanced forecasting
- Sales performance insights
Saleshood
Best suited for: Organizations looking to align at scale go-to-market teams with on-demand, personalized, buyer-centric selling experiences
About Saleshood
Saleshood is a cloud-based sales productivity and enablement platform geared more towards remote teams and used for creating personalized workflows based on data and insights.
Aside from features like video storytelling, sales training content management, business review templates, one-on-one video conferencing, and more, Saleshood also includes training completion monitoring and reporting, performance tracking, scorecards, automated feedback, and an integrated sales enablement library.
Top Features
- Learner training completion monitoring and reporting capabilities
- Automated content workflows
- Automated just-in-time learning
Salesforce Sales Cloud
Best suited for: Enterprises seeking a comprehensive, AI-powered sales platform to streamline their sales process, enhance productivity, and drive revenue growth
About Salesforce Sales Cloud
Salesforce is a content management system used to create, curate, manage, and share e-learning content in multiple languages to help sales leaders and administrators customize their coaching processes.
Easily customizable, this sales coaching platform allows admins to grant access based on specific salespeople and team members, user roles, groups, and more.
Administrators can also generate templates for various dynamic documents, provide data-driven forecasting on both open and closed sales opportunities, as well as test and implement different coaching sessions based on CRM deployment.
Top Features
- Pipeline and forecast management
- Account and opportunity management
- Sandbox and test environments
InsightSquared (a MediaFly company)
Best suited for: Companies looking for scalable revenue enablement
About InsightSquared
InsightSquared, part of the MediaFly Intelligence360 suite, is primarily a sales forecasting and data analytics tool to visualize sales data based on relevant metrics and KPIs, set forecasts, goals, and assessments, uncover existing trends, and more.
With a high degree of dashboard personalization and customization to streamline operations, users can segment the customer base by regions, industries, and more. In terms of sales management, the platform also offers live pipeline management, account-based analytics, sales gamification, customer conversation intelligence, etc.
Top Features
- Predictive analytics and data visualization
- Live pipeline management and activity tracking
- Real-time sales coaching program
HubSpot Sales Hub
Best suited for: Enterprises seeking a complete sales enablement solution that is integrated with customer data from the HubSpot CRM platform
About HubSpot Sales Hub
HubSpot Sales Hub is an easy-to-use, AI-powered sales CRM designed to help growing teams streamline their sales process, improve efficiency, and close deals faster.
Built on the HubSpot CRM platform, Sales Hub unifies customer data, engagement tools, and automation to create a single source of truth for sales teams, ensuring seamless collaboration and smarter selling.
The platform also integrates seamlessly with HubSpot’s expansive ecosystem of apps and solutions partners, allowing businesses to build a customized, end-to-end sales experience.
Top Features
- Workflow automation
- Centralized sales and customer data repository
- Conversation recording, transcription, and analysis
- AI-powered insights and recommendations
- Real-time dashboards and customizable reports
- Configure-Price-Quote functionality
- Vast network of integrations
Clari
Best suited for: Businesses looking for a revenue operations platform that leverages AI and automation to track and capture activity across all other business systems like CRMs
About Clari
Clari is a revenue operations platform that leverages artificial intelligence and automation to track and capture activity across all other business systems. For example, it tracks data from CRM, email, messaging, calendar, call recordings, customer interactions, conversations, etc.
The tool collects all of this information and aligns it with individual sales accounts and opportunities to streamline forecasting and sales visibility, improve win rates, and generate predictive insights.
Top Features
- Data sourcing and segmentation
- Live forecasting and predictive analytics
- Sales coaching and team performance tracking
Salescamp
Best suited for: Companies looking for a cloud-based customer relationship management (CRM) with a sales focus
About Salescamp
Salescamp is a cloud-based customer relationship management (CRM) that helps companies manage their sales processes by providing sales reps with various features, such as email outreach, pipeline management, lead generation, and reporting capabilities.
Aside from automating email sequences and data collection, Salescamp connects and synchronizes contact information, such as phone and email, and records any sales communication activity.
Salescamp’s daily sales overview ensures that sales teams conduct scheduled follow-ups, while its reporting functionalities highlight sales team performance.
Top Features
- Task, activity, and pipeline management
- Activity reminder notifications
- Self-service knowledge base
Now that we’ve covered the 15 best tools in the market for sales coaching, let’s go how to choose the best sales coaching tools for your business needs.
How to choose the best sales coaching tool
Selecting the right sales coaching tool is crucial for improving rep performance, increasing deal success rates, and scaling sales effectiveness. To find the best solution for your organization, consider these key factors:
- Customizable Training & Learning Paths
A great sales coaching tool should allow managers to personalize training programs, set skill benchmarks, and offer tailored coaching based on individual rep needs.
- Seamless CRM & Sales Tool Integration
Ensure the tool integrates with your existing CRM (Salesforce, HubSpot, etc.) and other sales enablement tools to keep coaching insights connected to your workflow.
- Performance Tracking & Analytics
Look for platforms with detailed dashboards, progress tracking, and AI-powered recommendations to identify skill gaps and measure coaching effectiveness.
- Scalability & Ease of Use
Choose a solution that is intuitive, easy to onboard, and scalable, so it can grow alongside your sales team without adding complexity.
- Mobile Access & On-Demand Learning
Reps should be able to access training, call insights, and coaching feedback on the go, ensuring continuous learning regardless of location.
- Social Learning & Peer Coaching
Consider tools that facilitate knowledge sharing, role-playing exercises, and peer-to-peer learning to create a collaborative coaching environment.
Bottom line: How to make sales coaching as smooth as possible – a case study
When you’re on the lookout for the best sales coaching tools on the market, you need to make sure that they’re able to satisfy all your needs and requirements.
Opting for a solid all-rounder that fits well into your existing tech stack is often the best choice. For example, with Docebo, organizations can provide engaging training and sales enablement materials to reps, helping them to perform better.
Take La-Z-Boy as an example. After implementing Docebo, La-Z-Boy transformed its sales enablement strategy, equipping its global network of selling associates with on-demand, brand-aligned training that directly improved their ability to engage customers and drive sales.
Take a tour of the Docebo platform, and schedule a demo today and see why Docebo is trusted by over 3,800 companies worldwide like La-Z-Boy with sales enablement and more.
Frequently asked questions
How can I ensure the successful implementation of sales coaching tools?
There are several steps companies can take to ensure a successful implementation, including choosing a vendor with a comprehensive onboarding program, an effective success team, and responsive customer support.
In addition, they also need to conduct regular direct feedback from their sales representatives to ensure they’re getting the most out of the platform as possible.
How can I measure the ROI of sales coaching tools?
The most effective way of measuring the ROI of your sales coaching tool is to compare your sales metrics and key performance indicators before and after you start using the tool.
For example, is the platform decreasing ramp time? Is it shortening sales cycles?
If the difference between them is above the costs of using the platform, you are experiencing a positive ROI.
Are there any security concerns of using sales coaching tools?
Data security should always be a top priority when using software solutions of any kind, not just sales coaching tools.
In this particular case, companies need to pay close attention to any potential security breaches, unauthorized user access, or company, user, or client data loss.
Companies need to make sure that their sales coaching tool vendors uphold the highest security standards, such as data encryption, mobile security, multifactor authentication, storage data backup, and more.
Do sales coaching tools require a substantial learning curve for sales managers and teams?
This depends in large part on the complexity of the user interface and the number of features and functionalities a sales tool has.
Nevertheless, professional sales coaching tools should have a comprehensive onboarding process to help clients lower their time-to-productivity as much as possible.
How often should sales coaching tools be updated to stay aligned with evolving sales practices?
Coaching tools vendors should update their platforms as often as sales practices change.
In addition, they should regularly update them to fix any outstanding bugs, lags, or other issues encountered by customers on a regular basis.
