The best sales coaching tools currently on the market provide sales reps with all the tools, training, and sales enablement materials needed to excel in their jobs.
But with so many options to choose from, (Docebo, Salesforce, Mindtickle, InsightSquared, etc.), picking the right one for your organization can be challenging.
In this guide, you will find a full comparison between the leading sales coaching tools in terms of features, functionalities, pros, and cons.
Disclaimer: The information below is accurate as of March 1, 2024.
Tool #1: Docebo
Docebo is a cloud-based and scalable Learning Management System (LMS) used by businesses of all sizes to design and implement sales enablement e-learning training course materials.
The platform uses AI-powered tools that allow sales reps to create their own internal and external sales enablement content, and get access to comprehensive wikis and knowledge bases, as well as online training courses.
Docebo also places a great emphasis on social learning and other e-learning methodologies like multimodal, blended learning, and mobile learning.
These work together with Docebo’s gamification elements to personalize the learning experience for each individual sales rep, helping to increase their knowledge retention, engagement, and overall effectiveness.
Its mobile-friendly approach also helps reps get quick and easy access to sales enablement content on the go, and share any relevant information with potential clients at the touch of a button.
Who is it for?
Docebo is a great sales enablement e-learning tool for companies of all sizes.
Thanks to its many third-party software integrations and dozens of supported languages, it can also cater to international or remote work organizations.
Docebo features
- Social and collaborative learning
- AI-powered e-learning content creation
- Mobile learning capabilities
- Centralized sales content repository
G2 rating
Pros
- Intuitive functionalities for both admins and learners.
- A high degree of customization.
- Effective in-house sales training content creation and the possibility to upload from outside providers.
Cons
- Somewhat limited reporting capabilities.
- Certification templates are not customizable enough.
- Limited power user capabilities.
Tool #2: Mindtickle
Mindtickle is a sales enablement and revenue operations software solution with content authoring and collaboration capabilities.
It offers sales trainers a platform for onboarding new sales reps, as well as training and managing their sales teams.
The platform has several online coaching tools to close knowledge gaps, including roleplaying capabilities. With this feature, sales reps can participate in virtual sales scenarios to enhance their communication skills in a risk-free environment.
Additionally, Mindtickle offers heatmaps to track learners’ real-time progress and a sales readiness index to highlight sales reps’ competencies.
Who is it for?
Generally, Mindtickle is best for midmarket and enterprise organizations with large sales departments.
Mindtickle features
- Sales-specific role-playing and simulated scenarios
- Heatmaps for sales rep performance tracking
- Coaching tool
G2 rating
Pros
- Seamless to navigate and intuitive user interface.
- Responsive support team.
- Effective gamification elements.
Cons
- Not enough integration with third-party tools.
- It sometimes experiences slow loading times.
- The search function is not always consistent.
Tool #3: Saleshood
Saleshood is a cloud-based sales productivity and enablement platform geared more towards remote teams.
It’s generally used for creating personalized workflows based on data and insights.
The platform also provides features like video storytelling, sales training content management, business review templates, one-on-one video conferencing, and more.
What’s more, Saleshood includes training completion monitoring and reporting, performance tracking, scorecards, automated feedback, and an integrated sales enablement library.
Who is it for?
Saleshood is a sales performance management platform best suited to start-ups and scaling remote organizations.
Saleshood features
- Learner training completion monitoring and reporting capabilities
- Automated content workflows
- Automated just-in-time learning
G2 rating
Pros
- Good customer support.
- It contains a comprehensive e-learning content library.
- User-friendly and easy-to-use user interface.
Cons
- Occasional slow loading times.
- The completion status doesn’t update in real time.
- The classic interface is more easily navigable than the modern view.
Tool #4: Salesforce Sales Cloud
Salesforce is a content management system used to create, curate, manage, and share e-learning content in multiple languages.
The Salesforce Sales Cloud helps sales leaders and administrators customize their coaching processes.
This includes customizable rules, fields, objects, etc. In addition, this sales coaching platform allows admins to grant access based on specific salespeople and team members, user roles, groups, and more.
Administrators can also generate templates for various dynamic documents, provide data-driven forecasting on both open and closed sales opportunities, as well as test and implement different coaching sessions based on CRM deployment.
Who is it for?
Salesforce Sales Cloud is generally for companies of all sizes and most industries.
Salesforce Sales Cloud Features
- Pipeline and forecast management
- Account and opportunity management
- Sandbox and test environments
G2 rating
Pros
- Provides a 360 view of both customer and sales teams.
- Interactive dashboards.
- Numerous third-party integrations.
Cons
- Not enough mobile app customization.
- The search function is hard to understand.
- It has a somewhat steep learning curve.
Tool #5: InsightSquared
InsightSquared, part of the MediaFly Intelligence360 suite, is primarily a sales forecasting and data analytics tool.
Sales organizations can use it to visualize sales data based on relevant metrics and KPIs, set forecasts, goals, and assessments, uncover existing trends, and more.
InsightSquared also provides a high degree of dashboard personalization and customization to streamline operations. For instance, users can segment the customer base by regions, industries, and more.
In terms of sales management, the platform also offers live pipeline management, account-based analytics, sales gamification, customer conversation intelligence, etc.
Who is it for?
InsightSquared is predominantly for fast-growing, data-driven tech organizations.
InsightSquared features
- Predictive analytics and data visualization
- Live pipeline management and activity tracking
- Real-time sales coaching program
G2 rating
Pros
- User-friendly and easy to learn.
- Great analytics and report generation capabilities.
- Good customer success team.
Cons
- Not enough customization flexibility.
- Somewhat steep learning curve.
Tool #6: Coaching.com
Coaching.com is a coaching management platform. It includes features like coaching session scheduling, document sharing, goal tracking, and coach-client matchmaking capabilities.
Coaching.com helps coaches organize their engagements and provides a useful framework for a start-up coaching business.
It also includes coach progress and achievement reporting capabilities.
Who is it for?
Coaching.com is generally for independent coaches and coaching companies.
Coaching platform features
- Individual coach activity tracking and management
- Data tracking and reporting capabilities
- Document sharing functionality
G2 rating
N/A
Pros
- Allows coaches to track and follow up on clients based on progress, goals, and achievements.
- Customer roadmaps, documents, and forms.
- Quick and easy setup.
Cons
- Calendar management issues.
- It has a somewhat steep learning curve.
Tool #7: Clari
Clari is a revenue operations platform that leverages artificial intelligence and automation to track and capture activity across all other business systems. For example, it tracks data from CRM, email, messaging, calendar, call recordings, customer interactions, conversations, etc.
The tool collects all of this information and aligns it with individual sales accounts and opportunities to streamline forecasting and sales visibility, improve win rates, and generate predictive insights.
Who is it for?
New reps, top performers, and success teams in the B2B landscape use Clari.
Clari features
- Data sourcing and segmentation
- Live forecasting and predictive analytics
- Sales coaching and team performance tracking
G2 rating
Pros
- Good forecasting, sales pipeline, and opportunity intelligence capabilities.
- Accurate and clear data analytics.
- Numerous third-party integrations.
Cons
- Some chart creation and customization limitations.
- Lengthy page loading.
Tool #8: Salescamp
Salescamp is a cloud-based customer relationship management (CRM) with a sales focus.
Salescamp helps companies manage their sales processes by providing sales reps with various features, such as email outreach, pipeline management, lead generation, and reporting capabilities.
It connects and synchronizes contact information, such as phone and email, and records any sales communication activity.
Sales reps can also automate email sequences and get data on who accesses those emails and how often.
Salescamp’s daily sales overview ensures that sales teams conduct scheduled follow-ups, while its reporting functionalities highlight sales team performance.
Who is it for?
Salescamp is good for small to medium organizations looking to keep their sales operations organized.
Salescamp features
- Task, activity, and pipeline management
- Activity reminder notifications
- Self-service knowledge base
G2 rating
Pros
- The sales pipeline gives a good overview of the sales activity.
- Provides all the basic CRM functionalities needed by the majority of small businesses.
Cons
- Some dashboard and user interface features are not fully fleshed out.
Tool #9: VidGrid
VidGrid is a video content creation and curation platform used to deliver video-based training materials.
Businesses can use features such as screen recording, hosting, editing, filtering, captioning, and quiz creation.
VidGrid allows administrators to crowdsource relevant knowledge from top performers or knowledge experts and convert it into effective sales coaching modules through various third-party LMS solutions.
Who is it for?
VidGrid is ideal for freelancers, small businesses, individual trainers, or customer support teams.
VidGrid features
- Capturing and crowdsourcing training content
- Interactive video training
- Training video management
G2 rating
Pros
- Good customer support.
- The integrated captioning features.
- Easy to learn and pick up its functionalities.
Cons
- Not enough analytics capabilities.
- Video uploading limits.
Tool #10: Sales Gravy
Unlike the other entries on this list, Sales Gravy is not a sales coaching tool per se, but a corporate education and training organization.
They specialize in providing training, on-demand courses, e-learning resources, and other solutions geared toward sales organizations looking to accelerate their productivity in the face of disruptive change.
They do provide clients on their Team Account plan with a single sign-on (SSO) private training portal where they can curate e-learning content.
Sales Gravy also has reporting capabilities, customizable learned dashboards with branding functionalities, gamification elements, transcript and certificate management, and self-serve reporting.
That said, Sales Gravy’s highlight is not the portal but the training, podcasts, and e-learning content they provide.
Who is it for?
Companies looking for personalized or off-the-shelf sales training.
Sales Gravy features
- Personalized learner dashboard
- AI-powered e-learning course recommendation
- Transcript management
What to look for when searching for the best sales coaching tools?
When you’re on the lookout for the best sales coaching tools on the market, you need to make sure that they’re able to satisfy all your needs and requirements.
The first step is to define your goals and the specific challenges your organization is facing, whether that’s improving win rates, closing skill gaps, or boosting sales rep engagement.
Identifying this will help you decide which platform is the best for the job.
Opting for a solid all-rounder that fits well into your existing tech stack is often the best choice. For example, with Docebo, organizations can provide engaging training and sales enablement materials to reps, helping them to perform better.
The powerful analytics ensure you can closely track all training activities and promptly identify and address knowledge gaps. All of this translates into better sales performance and a boosted bottom line.
What’s more, Docebo lets you browse thousands of world-class courses and license the content your learners need. Request A Demo.
Sales Coaching Tools Frequently Asked Questions (FAQs)
Here are some quick answers to your online sales coaching questions.
Q1. What are sales coaching tools, and why are they important?
Also known as sales training platforms, sales coaching tools are software solutions that specialize in training and enabling both new hires and top sales performers.
These sales coaching tools help businesses boost their sales, supply their sales reps with both internal and external sales content, and streamline their overall sales initiatives.
Q2. How do sales coaching tools benefit sales teams and managers?
Sales coaching tools empower sales teams and managers by providing them with the necessary sales training, sales call coaching sessions, training materials, and relevant content.
All of these help enhance the sales reps’ performance in terms of win rates, closed deals, quota attainment, and other relevant metrics.
Q3. What features should I look for in a sales coaching tool?
Effective sales coaching tools have the features and functionalities to address all your sales coaching or enablement needs. These requirements will vary from organization to organization, but some must-have features include:
- Sales enablement content creation, curation, and distribution.
- Mobile learning for quick and easy access to sales enablement content on the go.
- Social and collaborative learning for top performers to share their knowledge, ideas, and best practices with the rest of the sales team.
Q4. How can I ensure the successful implementation of sales coaching tools?
There are several steps companies can take to ensure a successful implementation, including choosing a vendor with a comprehensive onboarding program, an effective success team, and responsive customer support.
In addition, they also need to conduct regular direct feedback from their sales representatives to ensure they’re getting the most out of the platform as possible.
Q5. How can I measure the ROI of using sales coaching tools?
The most effective way of measuring the ROI of your sales coaching tool is to compare your sales metrics and key performance indicators before and after you start using the tool.
If the difference between them is above the costs of using the platform, you are experiencing a positive ROI.
Q6. Are there any security concerns when using sales coaching tools?
Data security should always be a top priority when using software solutions of any kind, not just sales coaching tools.
In this particular case, companies need to pay close attention to any potential security breaches, unauthorized user access, or company, user, or client data loss.
Companies need to make sure that their sales coaching tool vendors uphold the highest security standards, such as data encryption, mobile security, multifactor authentication, storage data backup, and more.
Q7. Can sales tools require a substantial learning curve for sales managers or teams?
This depends in large part on the complexity of the user interface and the number of features and functionalities a sales tool has.
Nevertheless, professional sales coaching tools should have a comprehensive onboarding process to help clients lower their time-to-productivity as much as possible.
Q8. How often should coaching tools be updated to stay aligned with evolving sales practices?
Coaching tools vendors should update their platforms as often as sales practices change.
In addition, they should regularly update them to fix any outstanding bugs, lags, or other issues encountered by customers on a regular basis.