Why onboarding software is key for ramping up employees, partners, and customers
Onboarding software facilitates the management, delivery, and measurement of an organization’s onboarding processes. The key purpose of onboarding software is to ramp-up learners by providing them with the information they need to be successful in a particular function. Whether you’re looking to train employees, partners, or customers, a learning management system (LMS) can be used to deploy the onboarding process.
The latest learning technology can help increase the efficiency and effectiveness of your onboarding programs and ultimately lead to organizational success.
Why use onboarding software?
As mentioned, the key purpose of onboarding software is to increase the efficiency and effectiveness of the orientation process. The goal of most onboarding solutions is to integrate a new employee into your organization or familiarize a customer, client, or partner with your product and/or services. The quicker they can retain the information they need, the quicker they’ll be able to perform their function and provide value to your organization.
Aside from that, there are many business benefits to using software to deploy your onboarding programs. Onboarding software can:
- Cut training costs
- Accommodate multiple learning audiences
- Decrease employee turnover
- Decrease customer churn
- Improve channel partner performance
As for learners, onboarding software can:
- Provide a centralized location for information and resources
- Increase ramp-up time
- Maximize productivity
- Improve performance
Onboarding software is used globally, across many different industries – let’s take a closer look at these particular use cases and how onboarding software can better support them.
A recent study by SHRM found that new employees who completed a structured onboarding program were 69% more likely to remain at the company for up to three years. However, another study by Allied reported that only 66% of organizations train their new employees as part of their onboarding program. LMS software can be hugely helpful for delivering and measuring training as part of the employee onboarding process.
The goals of employee onboarding or orientation are pretty straightforward. The employee must be introduced to the company’s culture and policies, as well as trained on their specific job function and (of course) the company’s product or service. They must also complete any compliance-related training (e.g., workplace health and safety).
Onboarding software provides an efficient way to manage this entire process. Not only will software make it easier to assign and deliver eLearning courses for employees, it will also make it easier to track the employee’s progress. For example, administrators can set milestones to ensure the employee is on track to perform, and easily track performance using their LMS.
Onboarding customers is key for industries where the value of a customer increases after the sale, such as with software-as-a-service (SaaS) business models. The cost of acquiring a new customer is anywhere from five to 25 times higher than retaining an existing customer – in other words, customer churn is hugely detrimental for businesses.
Onboarding customers can help to reduce churn because it helps to empower your customers and clients to get more value out of your product or service. All customers are not created equal – some need more nurturing than others to become successful. It’s not enough to have a knowledge base or library of resources for your customers (although, this is a good start). As Chris Williams explains on Kapost’s Marketeer blog, structured onboarding is crucial for simultaneously decreasing customer support time while increasing customer profitability.
Software is an instrumental part of creating, deploying, and measuring customer onboarding, as well as ensuring customer success.
Channel partners can bring a lot of value to your business; however, as with any business partnership, there’s a lot that can go wrong. According to Steven Jones, VP of Strategic Development at SpringCM, “Onboarding is the most important step in a channel partner relationship. This initial phase is all about first impressions – and first impressions are everything. A poor onboarding experience can quickly devalue your partner relationship before it even begins.”
A poor onboarding experience can lower your business’ credibility and ruin the possibility for future partnerships. More importantly, poor onboarding could reduce the value that channel partners can bring to your organization, thereby stunting growth and limiting success.
Technology can play a large role in ensuring that your business partnerships end up working to your organization’s benefit. Specifically, onboarding software can help organizations to establish an onboarding process and track partner progress. Perhaps the best thing about leveraging web-based training software for onboarding is that it will provide real insight into how training is impacting partner performance. You will be able to see a correlation between partners who participate in training and their sales success, versus those who do not.
Facilitating the onboarding process
The value of onboarding your employees, partners, and customers can’t be overstated. It’s important to have the right learning technology in place to support the onboarding process.
At a basic level, your onboarding software should be able to support a few key functions:
- Eliminate administrative workarounds
Your learning technology shouldn’t create more work. It should allow for the automation of recurring administrative tasks, such as user grouping, enrollment, etc. in order to increase efficiency.
- Keep learners on track
Learning software should empower learners to be able to find the information they need, when they need it, as well as enable learners to learn at their own pace. It should also keep learners on track so they can get ramped-up as quickly as possible. As such, your LMS should support features like notifications, certification/retraining management, mobile learning, social learning, and gamification.
- Work with your existing technology stack
Your onboarding software should provide out-of-the-box integrations with tools that are already essential to your business operations, such as your CRM, video conferencing tools, Slack, and so on.
- Provide insights
Successful onboarding programs are those that drive measurable results. Onboarding software should also provide insights into learner progress that will allow you to link learning to organizational performance.
Most importantly, your LMS should be able to evolve with your organization’s growth and your future learner needs. Your onboarding programs are guaranteed to change along with your business – ensure your learning management system can keep up.
Docebo Learning Management System
Docebo is a learning management system used in more than 80 countries and offered in over 30 languages. Established in 2005, Docebo offers a learning ecosystem for companies and their employees, partners, and customers that is designed to increase performance and learning engagement.
Docebo is a learner-centric technology, embraced for its ease of use, elegance and ability to blend coaching with social and formal learning. It’s no wonder that Docebo has been heralded by PCMag.com as “the best online learning platform for business on the market.”
Revamp your onboarding programs – start a free 14-day trial of Docebo!