Customer training software plays an important role in today’s client-centric business environment.
As clients become more connected and informed, it’s easier for them than ever before to switch over to the competition if they don’t derive value from your product quickly enough.
This is where customer training software comes in.
This guide explores the benefits and key features of customer training and learning management systems (LMSs), as well as the top ten tools currently available on the market.
We’ll also provide some things to look out for when choosing the right system for your needs.
Disclaimer: The information below is accurate as of February 12th, 2024.
What is a customer training LMS?
A customer training LMS is a digital tool specifically designed to educate and train customers on the company’s products and services.
It does so through things like product tours and tutorials, use cases, training videos, and other forms of online course modules.
In terms of features and functionalities, customer training LMSs typically include things like tooltips, gamification and interactive elements, self-service knowledge bases, and mobile apps.
These and other features help drive engagement, improve knowledge retention and flexibility, and boost the learning experience.
The goal is to help customers reach their “aha moments” as quickly as possible. These are pivotal moments with emotional impact when a new user realizes the value and potential of a product and why they need it.
By accelerating this process, companies stand a better chance of boosting product-adoption rates, customer retention, satisfaction, and long-term retention.
So, what customer training tools can help you achieve these goals?
10 best customer training LMS platforms
We’ve put together a top ten list of the best LMSs for customer training.
| Software | Best for | Top feature |
| Docebo | Customer training and onboarding | AI-powered content recommendations |
| TalentLMS | Training an international customer base | Targeted training based on region and language |
| Litmos | Selling customer training | E-commerce portal |
| iSpring Learn | Admin task automation | Automated workflows |
| Absorb LMS | Learner engagement | Personalized learning paths |
| SkyPrep | Automated user management | Self-enrollments and automated notifications |
| Skilljar | Providing certificates upon training completion | Assessment and certification engine |
| LearnUpon LMS | Customer communication | Collaboration features like messaging, chat, forums |
| Trainn | How-to video creation | Video editor |
| Northpass | Customer training from inside the app or product | Media library |
Let’s go over each of these tools in more detail.
1. Docebo
Docebo is a cloud-based LMS with customer training and education capabilities. It’s a learning tool offering content creation and course-authoring functions.
Companies can use Docebo to create customized training modules, how-to videos, and microlearning snippets of content known as learning pills. They can also include gamification features like leaderboards and badges and interactive elements like quizzes and assessments.
The tool also includes AI-powered content recommendations to help personalize the learning experience.
It also includes robust analytics and reporting capabilities to help companies keep track of learner progress, measure KPIs, identify bottlenecks, and improve processes.
Docebo integrates with hundreds of third-party apps, including popular customer relationship management (CRM) software like Salesforce and Zendesk.
You can also translate your customer training e-learning content in over 40 languages to reach a wider audience.
G2 Rating
Top Features
- Automated course creation to streamline the content authoring process.
- AI-powered content recommendations for more personalized learning paths.
- Branding and white labeling for a seamless experience across all desktop and mobile platforms.
- Multiple types of learning methodologies and capabilities like mobile, social, multimodal, and blended learning.
- Surveying capabilities for gathering customer feedback.
Pros
- The tool offers many functions: gamification, automatic groups, enrollment rules, a wide variety of notifications, and more.
- It’s a highly personalized, accessible, and educational platform where both new and existing users can advance their education from anywhere around the world.
- It’s user-friendly for both the end users and administrators.
Cons
- The certificate template builder is a bit complicated to use.
- Testing and configuration can be confusing.
- The platform can experience occasional glitches.
Best suited for
Docebo is best suited for training and onboarding customers through personalized learning paths and automated recommendations.
2. TalentLMS
TalentLMS is a cloud-based LMS with customer and employee training capabilities.
It includes e-learning course creation and management functionalities. Companies can personalize their training content using course templates, gamification, and interactive features.
TalentLMS also lets users host live webinars, track learner progress, and generate custom reports.
G2 Rating
Top Features
- Targeted training based on product, region, and other variables.
- Learner progress tracking and custom reporting for training optimization.
- Multi-language support for a wider audience.
- Branding and white labeling for a more consistent experience.
- Gamification elements to increase learning engagement.
Pros
- Easy to set up and manage.
- Good reporting capabilities.
- Can configure e-learning courses based on learning paths and certifications.
Cons
- Support team isn’t always responsive.
- The UI is functional but a bit unintuitive and hard to navigate.
- Lower-priced plans don’t include a content library.
Best suited for
TalentLMS is best suited for educating an international customer base.
3. Litmos
Litmos is an LMS with good customer education and training features.
It’s a SCORM-compliant system that provides course-content creation and course-management capabilities. You can upload content in different formats such as video, audio, PowerPoints, quizzes, and presentations.
The tool also lets users customize learning paths, mobile learning, progress tracking, and reporting, as well as self-registration capabilities.
G2 Rating
Top Features
- Mobile learning capabilities on any type of device for customers to learn using the product on the go.
- Self-registration for customers to enroll themselves.
- Progress tracking and reporting functionality for monitoring product adoption and running customizable reports.
- Customer feedback capabilities to gauge the effectiveness of your training programs.
- E-commerce capabilities for companies wanting to charge their customers for training.
Pros
- Litmos provides valuable metrics for monitoring and tracking learner progress.
- It provides helpful customer support.
- The content library is great for all users.
Cons
- The Quick Reports function is not always accurate.
- Can’t restrict user access by time zone or other similar admin controls.
- Learners need to be assigned to courses or they will experience an error despite having access to a direct link.
Best suited for
Litmos is best for companies that want to sell their training courses via an e-commerce portal.
4. iSpring Learn
iSpring Learn is a cloud-based LMS that lets you automatically send invites and reminders, as well as set deadlines.
The tool also lets businesses generate reports on how customers are engaging with the learning material or if any areas need improvement.
iSpring Learn includes gamification elements to boost engagement and user adoption, as well as built-in communication tools to keep in contact with customers.
G2 Rating
Top Features
- Built-in content authoring tool to design customized training material.
- Built-in calendar to schedule live training sessions and webinars directly on the platform.
- Mobile app available on iOS and Android for more learning flexibility.
- Localization capabilities based on customer-preferred language and time zone.
- Learner progress tracking and custom reporting on specific content or learners.
Pros
- Easy to set up and assign courses and quizzes.
- Great e-learning content flexibility.
- Easy-to-use drag-and-drop functionality.
Cons
- Admins can’t edit courses from the mobile app.
- Has a bit of a learning curve.
- Reporting is a bit confusing.
Best suited for
iSpring Learn is best suited for companies wanting to automate many of the repetitive tasks associated with customer training.
5. Absorb LMS
Absorb LMS is an LMS with customer training features and a focus on creating brand advocacy.
The tool uses artificial intelligence to make content recommendations for better learning experiences. It also includes built-in reporting to provide insights into learner behavior and training content effectiveness.
Absorb LMS has mobile learning capabilities with offline access, branding, and white labeling.
G2 Rating
Top Features
- Built-in course authoring tool for easy content creation.
- AI-powered content recommendations to guide customers to the best modules that address their skill gaps.
- Multi-language support for reaching an international customer base.
- Mobile app for increased customer learning flexibility.
- SCORM-compliance to support interactive elements like quizzes, assessments, and other training modules.
Pros
- Easy to use and straightforward user interface.
- Responsive customer support.
- Effective reporting tool.
Cons
- There is no bulk course-editing capability.
- Somewhat difficult to update assessments.
- Some users found the training portal occasionally challenging to navigate.
Best suited for
Absorb LMS is best suited for engaging learners with personalized training experiences.
6. SkyPrep
SkyPrep is an LMS with content-creation and progress-tracking capabilities.
The tool provides easy access to training courses through its intuitive designs and gamification features. It also automates many administrative tasks, reducing the incidence of human error and duplicate data entries.
SkyPrep lets you create separate portals for different learner segments based on clients, brands, or branches. It also includes built-in reporting for gathering actionable insights.
G2 Rating
Top Features
- Gamification elements to boost learner engagement.
- Course content–creation capabilities for designing quizzes, assessments, and knowledge checks.
- Automated user management to eliminate duplicate data entries
- Workflow automation for auto-enrollment and notifications.
- Branding customization with company logo, colors, or emails for increased brand loyalty and awareness.
Pros
- Easy course module setup and deployment.
- Helpful customer service.
- The learner UI is intuitive and easy to use.
Cons
- There is no 24/7 customer support available.
- It’s a bit difficult for users to locate the certificate for their learning path.
Best suited for
SkyPrep is best for eliminating duplicate entries and human error through its automated user management.
7. Skilljar
Skilljar is a cloud-based LMS with a special emphasis on external training, such as channel partners and customers.
You can create custom learning paths based on use cases, roles, and specific skills. Course modules can include different types of content formats like video, PDFs, audio, SCORM content, live lessons, and more.
The platform also provides certifications for customers, who then can add them to their LinkedIn profiles.
G2 Rating
Top Features
- Built-in quiz maker to boost customer engagement with the course material
- SCORM and AICC compatibility to support multiple content formats.
- Learner portal branding for better engagement with the brand.
- Audience-specific portals for a personalized learning experience.
- Assessment and certification engine that auto-generates certifications upon training completion.
Pros
- It includes pre-made code snippets to customize the platform.
- Responsive customer service.
- It has great API docs and is easy to integrate with third-party apps.
Cons
- The analytics capabilities are somewhat basic, not providing insights into user interactions with SCORM files.
- The majority of reports are also pretty basic and don’t go too in-depth.
Best suited for
Skilljar is best for providing customers with certifications upon completion.
8. LearnUpon LMS
LearnUpon LMS is a cloud-based LMS with customer training capabilities. It can generate personalized learning paths and specific portals based on the target audience’s needs.
The LMS can also track learner progress, gather customer feedback, and include gamification elements in the course material.
LearnUpon LMS offers collaboration tools like instant messaging, chat rooms, and forums and has a mobile app for iOS and Android.
G2 Rating
Top Features
- Online and offline mobile access for better access and training flexibility.
- SCORM and xAPI-compatible for various types of e-learning content.
- Customizable certifications upon training course completion.
- Robust collaboration tools for enhanced customer communication.
- Learning paths for higher engagement and knowledge retention.
Pros
- It’s easy to use, configure, and brand based on company needs.
- It provides an intuitive user interface.
- Good customer support.
Cons
- Doesn’t include enough customization options.
- The tool’s learning paths could be more intuitive.
Best suited for
LearnUpon LMS is best suited for keeping in contact with customers through its communication tools.
9. Trainn
Trainn is a cloud-based customer education tool with a special emphasis on creating product walk-throughs and how-to videos.
Companies can use Trainn’s Chrome extension for screen and webcam recording.
Instructional designers can further customize the recordings by adding custom backgrounds, music, voice-overs, slides, zoom-ins, and annotations. They can also include the brand logo in the how-to videos.
Trainn includes an analytics dashboard to gain insights into content performance or highlight where customers may need additional help.
G2 Rating
Top Features
- Screen and webcam video recording capabilities.
- Video editor to create engaging how-to videos and product walk-throughs.
- Video hosting capabilities to deliver content to customers.
- Quiz creator for assessing learner knowledge and certification upon completion.
- Analytics capabilities to track performance and uncover bottlenecks.
Pros
- The text-to-speech feature provides high-quality video narrations.
- Video editing is concise and helpful.
- Videos can be split into multiple chapters.
Cons
- Some users report occasional glitches using the video editor, such as highlighted elements going askew or the video pausing or speeding up.
- The analytics features are a bit basic.
- Limited customization options for the user interface.
Best suited for
Trainn is best suited for creating how-to videos and product walk-throughs.
10. Northpass
Northpass is a customer training platform that supports multiple content types, including video, audio, web pages, surveys, and SCORM files.
You can also design quizzes and track progress and completion rates to determine training efficiency or uncover any bottlenecks.
Northpass works as either a knowledge hub where customers can learn more about your product or service or can be directly embedded into the product so customers can access it while working with it.
G2 Rating
Top Features
- Media library where you can store, manage, and reuse content as necessary.
- White-labeling capabilities for better brand exposure and recognition.
- Built-in e-commerce engine to sell training content.
- Auto certification generation upon completion.
- Localization feature to reach an international audience.
Pros
- Ease of use in building content.
- Great customer service.
Cons
- The user interface is not very intuitive, causing users to poke around for features.
- Integration with Salesforce is not free.
Best suited for
Northpass is best suited for providing customer training from inside the app or product.
Benefits of using a customer training learning management system
Just as there are many benefits of customer education, using customer training LMSs also has its fair share.
Here are four main benefits that these platforms have to offer.
Decreased customer churn rate
Customer churn often happens when a client isn’t satisfied with the product or service and starts looking elsewhere.
This can happen for a number of reasons. It could be because they didn’t derive enough value from your product or they feel the product doesn’t meet their exact needs and requirements.
In many cases, however, it’s because they don’t know how to use the product to its full potential. Whenever these things happen, customers begin to churn.
Proper customer training with an effective LMS can reduce customer churn. These tools help learners know how to use and derive the most value from your product to meet their needs.
Better customer onboarding process
An inefficient onboarding process is also among the main reasons why customers churn.
Professional training solutions can streamline the customer onboarding process, boost ROI, and save businesses tons of resources in training costs.
When, for example, the software company PowerDMS partnered up with Docebo for their customer training needs, they decreased their customer onboarding time by 30 percent, increased their ROI by 119 percent, and saved $150k in training costs.
Customer education tools also have the potential to improve the customer experience with the product from the first day they start using it.
This gives clients the necessary confidence to pick up the product and introduce it into their daily processes as quickly as possible.
Increased customer satisfaction
The right training and LMS can also help boost customer satisfaction with your product or service.
Without a good customer training program and the right LMS to boot, customer engagement and product satisfaction are hard to track and influence.
The right online training tools and learning programs can tip the scales in favor of a better overall user experience.
Improved product adoption
A great initial experience with the product will greatly improve the chances that customers will pick up and use the product long-term.
By helping them reach their “aha moment” as quickly as possible and by helping them derive maximum value from the product, they are far less likely to abandon it in the foreseeable future.
So, what are the customer training LMS features and functionalities that you should be looking for?
Key features to look for in a customer training LMS
LMS features come in various shapes and sizes, depending on the specific use cases they’re designed for.
When it comes to customer training, in particular, these are among the most important features to consider.
Analytics and insights
Keeping track of relevant customer satisfaction and onboarding metrics like retention, churn, or time-to-value can provide you with valuable insights into how your training programs are doing.
You’ll get a better understanding of the impact in terms of product usage or where your customers are struggling.
LMSs with robust analytics and reporting capabilities can help you identify areas for improvement.
They can also help you make more informed decisions toward greater customer success.
Content creation
You’ll also want a tool that lets you design, create, and manage e-learning content and training courses that fit the needs of your customers and those of your training program.
The tools should let you generate content in different formats, such as video, audio, or SCORM-compliant files.
Preferably, the learning platform should also easily translate your training materials into different languages to help you reach a wider audience.
Gamification
The best LMS platforms for customer training also include gamification elements as part of their course authoring. These elements include things like leaderboards, badges, points, certificates, and other rewards.
Gamification features play an important role in boosting learner engagement with the course material, motivation, and completion rates.
For example, when LinkedIn introduced a simple gamification element like a progress bar, it was able to increase the rate of full user profile completion by 55 percent.
Surveys
Feedback plays an important role in the overall success of your customer training programs. Listening to what customers say at every stage of the onboarding and training process is crucial. It lets you optimize your methodologies over time.
LMSs with built-in survey capabilities, like Docebo Learning Impact, help you gather customer feedback and provide better training experiences and customer support.
How to choose the best customer training LMS for your company
Aside from the key features mentioned above, you should also consider several important functionalities that your customer training platform should include.
These functionalities help to further facilitate online learning, increase flexibility, and positively influence the business impact of the customer training program.
Integrations
Customer training shouldn’t happen in a vacuum or be isolated from other business processes directly related to customer interactions.
You want an LMS capable of integrating with other third-party applications in your tech stack that help provide a more comprehensive picture of what’s happening.
With Docebo, you can integrate with over 400 third-party tools for web conferencing, analytics, sales, marketing, e-commerce, CRM, and more.
These include popular tools like Zendesk, Salesforce, Oracle, Zoom, Slack, and HubSpot.
All of these integrations help create a more efficient and accessible customer training environment.
Security
Security is a major aspect of concern, particularly when dealing with sensitive customer data. You want to rest assured and set your customers’ minds at ease that their information won’t end up in unauthorized hands.
Security features like single sign-on (SSO), multi-factor authentication, and firewalls are a must for any professional LMS.
A secure software system like Docebo is also ISO-certified, complies with all relevant security standards, and maintains an information security management system (ISMS).
Clean user interface
No matter how well-implemented or effective your customer education may be, it will be hard to get customers to engage if the training platform’s user interface (UI) is outdated and hard to navigate.
You want a platform that has user-friendly and intuitive dashboards. In a sense, the training tool should reflect the simplicity of using your product.
Mobile learning options
The majority of B2C and B2B customers nowadays rely on their mobile devices to shop, conduct business, entertain themselves, and even learn.
Therefore, you want a customer training system with mobile learning capabilities. You shouldn’t limit customer access to your training content solely to desktop devices.
Docebo includes a branded and white-labeled mobile app available on iOS and Android, as well as the possibility to create multiple customized mobile apps for different audiences.
These help increase learner flexibility and product adoption by providing a continuous learning experience right at the user’s fingertips.
Custom learning paths
You should also factor in that customers differ in terms of experience, preferences, and learning styles.
This means that what works for one person may not work equally as well for another.
Professional LMSs like Docebo have the functionality to make course content recommendations suited to each learner segment based on existing skill gaps.
Personalized learning paths are generally better than generic courses at improving engagement with the course material, knowledge retention, course completion, and product adoption.
Now over to you
Customer training LMSs are essential tools in educating and empowering your customer base on how to make the most use of your product.
Through their features and functionalities, these systems offer engaging and easily accessible training programs able to bridge knowledge gaps and drive customer success.
Schedule a demo with Docebo today and see how it can help you foster better customer relationships, enhance brand loyalty, and deliver growth.